Job summary
Job post source
This job is directly from CMI Media Group
Job overview
The Senior Vice President, Digital Marketing Analytics at CMI Media Group leads the development and implementation of advanced analytics and reporting solutions to optimize media spend and drive client insights in healthcare marketing.
Responsibilities and impact
The role involves driving actionable analytics across channels, ensuring outstanding customer service, leading reporting and optimization efforts, integrating campaign performance data, collaborating with analytics teams, managing client deliverables, fostering client relationships, and contributing to business development and new capabilities growth.
Compensation and benefits
The base salary ranges from $140,000 to $295,000 depending on experience and qualifications, with a competitive benefits package including parental leave, mental health support, flexible work arrangements, mentorship, and leadership training.
Experience and skills
Candidates should have a BA/BS (MBA preferred), 10+ years in marketing analytics, 5+ years in pharmaceutical industry preferred, strong technical and data visualization skills, agency experience preferred, leadership experience, strong interpersonal and cross-functional collaboration skills, and willingness to travel.
Career development
CMI Media Group offers strong mentorship programs and leadership training to support career growth and management development within a diverse and inclusive environment.
Work environment and culture
The company values inclusion, diversity, and community service, fostering an environment where employees feel heard and supported through Employee Community Groups and philanthropic initiatives.
Company information
CMI Media Group is a healthcare marketing leader with 30+ years of experience, 965+ healthcare experts, 35+ clients, and 8 US office locations, known for DTC and HCP media planning and buying.
Job location and travel
The position is available in multiple locations including Cherry Hill, NJ; Chicago, IL; Costa Mesa, CA; London, ENG; New York, NY; Parsippany, NJ; Philadelphia, PA; and Chesterbrook, PA.
Application process
Applicants are encouraged from all backgrounds and can apply directly to CMI Media Group; specific application instructions or deadlines are not provided.
Unique job features
The role is distinguished by its leadership in integrating HCP and consumer campaign analytics, innovative consumer tools development, and a strong focus on actionable insights and client service in healthcare marketing.
Company overview
CMI Media Group is a leading healthcare media agency specializing in providing data-driven marketing solutions for pharmaceutical and life sciences companies. They generate revenue through strategic media planning, buying, and analytics services that enhance brand visibility and engagement within the healthcare sector. Founded in 1989, CMI Media Group has a rich history of innovation in healthcare communications, leveraging advanced technology and data analytics to deliver personalized and impactful marketing campaigns. Their expertise lies in integrating media strategies with healthcare insights to drive measurable outcomes for their clients.
How to land this job
Position your resume to highlight your leadership in digital marketing analytics, focusing on your ability to transform data into actionable insights that drive client outcomes, especially in healthcare or pharmaceutical contexts.
Emphasize your experience in developing and implementing advanced reporting tools, media spend optimization, and cross-functional collaboration to deliver best-in-class client solutions.
Apply through multiple platforms including CMI Media Group's official corporate website and LinkedIn to maximize your application visibility and follow-up opportunities.
Connect on LinkedIn with professionals in CMI Media Group's analytics or digital marketing teams; use ice breakers such as commenting on their recent projects related to healthcare marketing analytics or expressing admiration for CMI’s 'All for Good' culture and commitment to innovation.
Optimize your resume for ATS by including keywords like 'digital marketing analytics,' 'media spend optimization,' 'healthcare marketing,' 'cross-functional leadership,' and 'advanced analytics tools' to ensure it passes automated screenings effectively.
Leverage Jennie Johnson's Power Apply feature to automate tailored applications across multiple channels, identify relevant LinkedIn contacts for networking, and optimize your resume for ATS, allowing you to focus your energy on strategic networking and interview preparation.
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