Job summary
Job post source
This job is directly from Expedia Group
Job overview
The Research & Insights Manager at Expedia Group leads traveler-centric research to guide brand development and marketing effectiveness, impacting global travel brand strategies.
Responsibilities and impact
The role involves leading research programs, managing brand health and creative testing initiatives, collaborating with marketing and analytics teams, overseeing external research partners, and evolving measurement methods to support brand and campaign success.
Compensation and benefits
The position offers a salary range of $110,500 to $155,000 with potential to increase to $177,000 based on performance, along with a full benefits package including travel perks, flexible work model, parental leave, and career development resources.
Experience and skills
Candidates need at least 6 years of consumer research experience with expertise in brand and campaign measurement, proficiency in qualitative and quantitative methods, data analysis tools preferred, and strong stakeholder communication and project management skills.
Career development
Expedia Group provides career development resources and opportunities to grow within a global, innovative company focused on travel technology and marketing.
Work environment and culture
Expedia Group fosters an inclusive, diverse, and open culture valuing belonging and collaboration, with flexible work options and award-winning workplace recognition.
Company information
Expedia Group is a leading global travel technology company with multiple well-known travel brands, committed to innovation and creating memorable travel experiences worldwide.
Team overview
The candidate will join the Traveler Research and Insights Team, collaborating closely with marketing, creative, analytics, and product teams across the company.
Job location and travel
The role is based in Seattle, WA or Austin, TX with a flexible work model requiring in-office presence at least three days per week; no relocation assistance is provided.
Application process
Applicants should apply through Expedia Group's official careers website and be cautious of fraudulent offers; accommodation requests are supported through the Recruiting Accommodations Team.
Unique job features
This role uniquely combines strategic research leadership with hands-on data analysis and cross-functional collaboration to influence global travel brand strategies at a top travel technology company.
Company overview
Expedia Group is a leading global travel platform that operates a diverse portfolio of online travel brands, including Expedia.com, Hotels.com, Vrbo, and Orbitz. They generate revenue primarily through booking commissions, advertising, and subscription fees. Founded in 1996 as a division of Microsoft, Expedia Group has grown through strategic acquisitions and innovations in travel technology, making it a key player in the travel and tourism industry. Their mission is to power global travel for everyone, everywhere.
How to land this job
Position your resume to emphasize your experience in consumer research and insights, especially your ability to lead comprehensive research programs and deliver actionable insights that shape brand strategies.
Highlight your proficiency in both qualitative and quantitative research methodologies, social listening, sentiment analysis, and your skill in translating complex data into clear narratives for diverse stakeholders.
Apply through Expedia Group's corporate careers site and LinkedIn to maximize your application visibility and ensure you meet location requirements for Seattle or Austin.
Connect with current employees in the Traveler Research and Insights or Integrated Marketing teams at Expedia Group on LinkedIn; use ice breakers like commenting on recent brand campaigns or expressing curiosity about how insights drive marketing decisions.
Optimize your resume for ATS by incorporating keywords from the job description such as 'brand health tracking,' 'creative development and testing,' 'consumer research,' 'cross-functional collaboration,' and specific tools like Python, R, and SQL.
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