Job summary
Job post source
This job is directly from Virginia Department of Transportation
Job overview
The Social Media Specialist role at VDOT supports statewide social media management through content creation, engagement, and strategy to enhance public communication and emergency response.
Responsibilities and impact
The role involves creating and planning social media content, engaging with audiences, monitoring analytics, assisting with graphic and video production, managing social media advertising, and supporting emergency communication efforts.
Experience and skills
Candidates should have skills in social media content creation, analytics, advertising, graphic and video production, project management, and familiarity with tools like Adobe Creative Cloud, Canva, and social media management platforms; experience in crisis communications and social media advertising is preferred.
Company information
Virginia Department of Transportation is a state agency focused on transportation infrastructure and public communication.
Unique job features
The role includes unique responsibilities such as emergency response messaging and collaboration with a creative services team, offering a dynamic environment for social media management within a public agency.
Company overview
The Virginia Department of Transportation (VDOT) is responsible for building, maintaining, and operating the state's roads, bridges, and tunnels. They generate revenue through state and federal funding, toll collections, and public-private partnerships. Established in 1906, VDOT has a long history of infrastructure development and innovation, including the implementation of advanced traffic management systems. The agency plays a crucial role in enhancing transportation safety and efficiency across Virginia.
How to land this job
Tailor your resume to highlight your expertise in social media content creation, including graphic design and video production using Adobe Creative Cloud and Canva, as these are key responsibilities for the Social Media Specialist role at VDOT.
Emphasize your skills in managing both organic and paid social media campaigns across platforms like Facebook, Instagram, LinkedIn, X, and Reddit, along with your ability to analyze social media metrics and optimize strategies based on performance data.
Apply through multiple channels such as the Virginia Department of Transportation's official careers page and LinkedIn to maximize your chances of being noticed for this position.
Connect with current employees in VDOT's communications or social media divisions on LinkedIn; start conversations by commenting on recent VDOT social campaigns or asking about how the team manages emergency social media responses to break the ice.
Optimize your resume for ATS by incorporating keywords from the job description like 'social media analytics,' 'content creation,' 'paid social media campaigns,' 'Adobe Creative Cloud,' and 'crisis communications' to ensure it passes automated screenings.
Use Jennie Johnson's Power Apply feature to automate applying on multiple platforms, tailor your resume with the right keywords, and identify relevant LinkedIn contacts, allowing you to focus more on preparing for interviews and networking.
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