Job summary
Job overview
The Brand Manager for Splenda® Sweeteners will manage brand equity and strategic direction, focusing on P&L ownership and driving category growth through effective messaging and campaigns.
Responsibilities and impact
Responsibilities include identifying key consumer messaging, developing brand campaigns, aligning plans with stakeholders, examining business performance, managing multiple projects, and ensuring flawless execution.
Experience and skills
A BS/BA in business or marketing is required, with 5+ years of experience, preferably in CPG or food products, along with strong sales and marketing knowledge.
Work environment and culture
Heartland's culture is characterized as fast, flexible, and innovative, requiring a collaborative and solution-focused mindset.
Company information
Heartland Food Products Group has established the Splenda® brand as a leading low-calorie sweetener since 1992, recognized for its extensive product portfolio and strong market presence.
Job location and travel
The position is based at Heartland Corporate Headquarters in Carmel, IN, with occasional travel for sales meetings and research.
Company overview
Heartland Food Products Group is a leading producer of low-calorie sweeteners, beverage concentrates, and liquid water enhancers. The company generates revenue by manufacturing and distributing popular brands like Splenda, which is widely recognized for its sucralose-based sweeteners. Founded in 2004, Heartland has grown through strategic acquisitions and innovations in the health and wellness sector. Their commitment to providing healthier alternatives to sugar has positioned them as a key player in the global food and beverage industry.
How to land this job
Tailor your resume to showcase your experience in brand management, particularly in consumer packaged goods (CPG) and food industries, emphasizing your P&L ownership and strategic planning skills.
Highlight your ability to develop consumer messaging and brand campaigns, as well as your experience in managing activation calendars and cross-functional collaboration with teams such as R&D and marketing communications.
Apply for the Brand Manager position through multiple platforms including Heartland Food Products Group's corporate site and LinkedIn to maximize your visibility and chances of landing an interview.
Connect with professionals in the marketing and brand management division at Heartland Food Products Group on LinkedIn to gain insights about the company culture and the specific qualities they seek in candidates, using ice breakers like discussing their recent campaigns or asking about their experiences with the Splenda® brand.
Optimize your resume for ATS by incorporating keywords from the job description such as 'brand management,' 'P&L ownership,' 'consumer messaging,' and 'activation calendar' to ensure it passes initial screenings.
Utilize Jennie Johnson's Power Apply feature to streamline your application process, allowing you to focus on networking and preparing for interviews while ensuring your applications are tailored and submitted efficiently.
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