Job summary
Job post source
This job is directly from BSI
Job overview
The Digital Content Marketing Coordinator at BSI focuses on executing digital marketing initiatives, primarily email marketing, to drive lead generation and engagement across the Americas region.
Responsibilities and impact
The role involves planning and executing email campaigns using Pardot, managing automated nurture programs, creating landing pages, analyzing campaign performance, updating website content, supporting SEO, and collaborating with marketing teams across various business areas.
Compensation and benefits
BSI offers a competitive total rewards package including 20 days annual leave, federal holidays, health and life insurance, 401K with company contribution, parental and adoption leave, paid bereavement leave, flexible benefits, and ongoing training and development.
Experience and skills
Candidates should have 3+ years marketing experience with at least 2 years using marketing automation platforms (Pardot preferred), familiarity with Salesforce CRM, CMS platforms, knowledge of HTML/CSS, SEO, web analytics, and data privacy regulations; graphic design and creative writing skills are a plus.
Career development
The role offers ongoing training and development opportunities within an international environment, supporting career growth in digital marketing and related fields.
Work environment and culture
BSI promotes a diverse and inclusive culture focused on client-centric, agile, and collaborative behaviors, supporting a sense of belonging and flexibility including virtual interviews and accommodations for disabilities.
Company information
BSI is a global business improvement company headquartered in London with over 100 years of experience, serving 86,000 clients in 193 countries with services in auditing, certification, training, software solutions, and cybersecurity.
Team overview
The candidate will join the Americas Digital Marketing Hub, collaborating with teams across Certification, Medical Device Services, Training, Software, Supply Chain Solutions, and Consulting in the US, Canada, Brazil, Mexico, and Latin America.
Job location and travel
The position is based in the United States, preferably near Reston, VA, but open to candidates across the US with flexible working hours.
Unique job features
The role uniquely combines email marketing with secondary web marketing responsibilities, offering exposure to diverse digital tools and cross-functional collaboration across multiple business sectors in the Americas.
Company overview
BSI (British Standards Institution) is a global business standards company that provides services in standards development, certification, and training. Founded in 1901, BSI makes money by offering certification services to organizations, ensuring they meet international standards in areas such as quality management, environmental management, and information security. The company also generates revenue through training courses and selling standards publications. Notably, BSI was the world's first national standards body and played a crucial role in developing the ISO 9000 series of quality management standards.
How to land this job
Position your resume to highlight your hands-on experience with Pardot and Salesforce CRM, emphasizing your skills in email campaign execution, segmentation, and performance analysis as these are central to the Digital Marketing Coordinator role at BSI.
Focus on showcasing your ability to develop email strategies, conduct A/B testing, and optimize email templates for engagement and lead generation, along with any familiarity you have with HTML/CSS and email deliverability best practices.
Apply through multiple channels such as BSI's corporate career site, LinkedIn, and other reputable job boards to maximize your application's reach and visibility.
Connect with current BSI employees in the Americas Digital Marketing Hub on LinkedIn, using ice breakers like commenting on recent BSI campaigns or asking about how the team collaborates across different business areas to get insights and build rapport.
Optimize your resume for ATS by incorporating keywords from the job description such as 'Pardot,' 'Salesforce CRM,' 'email marketing campaigns,' 'A/B testing,' 'SEO,' and 'digital content optimization' to ensure your resume passes initial automated screenings.
Utilize Jennie Johnson's Power Apply feature to automate tailored applications, identify multiple application platforms, and discover LinkedIn connections at BSI, allowing you to focus your energy on preparing for interviews and networking.
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