Job summary
Job overview
The Content Marketing Manager at OCLC develops and manages content that integrates marketing, product, membership, and research, contributing to a cohesive OCLC narrative.
Responsibilities and impact
Daily responsibilities include creating marketing content, managing web content updates, coordinating with various teams, driving corporate blog strategy, and analyzing content performance metrics.
Experience and skills
Candidates must have a bachelor's degree in a relevant field, 10+ years of experience in communications or marketing, and strong writing and editing skills, with preferred familiarity in journalism or web content management.
Work environment and culture
OCLC promotes a balanced work-life environment and values collaboration among employees across various locations.
Company information
OCLC is a global organization that provides technology and services to libraries, enhancing information accessibility and community programs.
Job location and travel
Normal office environment.
Company overview
OCLC (Online Computer Library Center) is a global library cooperative that provides shared technology services, original research, and community programs for its member libraries. Founded in 1967, OCLC helps libraries worldwide manage and share their resources through its WorldCat database, which is the world's largest bibliographic database. The organization generates revenue through subscription fees for its services, which include cataloging, resource sharing, and digital content management. Key historical milestones include the development of the first shared cataloging system and the introduction of interlibrary loan services, which have significantly enhanced library collaboration and resource accessibility.
How to land this job
Tailor your resume to showcase your extensive experience in content creation and marketing, emphasizing your ability to develop engaging content that supports brand initiatives and drives audience engagement.
Highlight your skills in writing and editing, particularly your ability to translate complex concepts into compelling narratives that resonate with diverse audiences, as this is critical for the Content Marketing Manager role at OCLC.
Apply through multiple platforms, including OCLC's corporate site and LinkedIn, to maximize your visibility and increase your chances of landing an interview for this position.
Connect with professionals in the marketing and communications division at OCLC on LinkedIn to gain insights about the role and express your genuine interest in their work; potential ice breakers could include asking about their favorite project or discussing recent trends in library technology.
Optimize your resume for ATS systems by incorporating relevant keywords from the job description, such as 'content marketing,' 'SEO,' 'web analytics,' and 'editorial calendar,' to improve your chances of passing the initial screening process.
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