Job summary
Job post source
This job is directly from Innodata Inc.
Job overview
The Vice President of Marketing at Innodata Inc. leads global marketing strategy to drive qualified inbound demand and strategic sales enablement, impacting revenue growth and brand positioning.
Responsibilities and impact
The role involves owning demand generation across multiple channels, leading a global marketing team, managing the marketing budget, partnering with sales for enablement, refining brand messaging, and reporting key KPIs to executive leadership and the board.
Compensation and benefits
The salary range is $200,000 to $225,000 USD, with variations based on role, skills, education, and location; the company offers an inclusive workplace and accommodations for disabilities.
Experience and skills
Requires 10+ years in B2B SaaS or enterprise tech marketing with 3+ years in leadership, proven demand generation success, domain experience in AI/ML or generative AI, and strong skills in SEO, SEM, paid social, events, ABM, and sales collaboration.
Work environment and culture
Innodata fosters an inclusive, respectful, and diverse workplace committed to employment equity and accessibility accommodations.
Company information
Innodata is a global data engineering services company supporting AI initiatives for major tech enterprises, including five of the 'Magnificent Seven' tech giants, specializing in data annotation and generative AI systems.
Team overview
The candidate will lead a growing global marketing team, collaborating closely with sales, product, and executive leadership.
Unique job features
The role uniquely focuses on scaling marketing for generative AI services and data engineering solutions, with direct reporting to the CRO and board-level KPI reporting.
Company overview
Innodata Inc. is a global digital services and solutions provider specializing in data transformation, information management, and analytics. The company generates revenue by offering services such as data annotation, content enrichment, and digital transformation to industries like publishing, financial services, and healthcare. Founded in 1988, Innodata has evolved to leverage advanced technologies like artificial intelligence and machine learning to enhance its service offerings. Key historical milestones include its early adoption of digital content services and continuous innovation in AI-driven solutions.
How to land this job
Position your resume to emphasize leadership in global B2B SaaS marketing, especially your success in scaling multi-channel demand generation programs that drive pipeline and revenue growth.
Highlight your experience with AI/ML, generative AI services, or data annotation, and your deep knowledge of marketing channels such as SEO, SEM, paid social, events, and ABM to align with Innodata's core business.
Apply to the Vice President of Marketing role at Innodata via multiple platforms including the Innodata corporate careers page and LinkedIn to maximize your application visibility.
Connect with current marketing leaders and sales enablement professionals at Innodata on LinkedIn; use ice breakers like commenting on recent Innodata AI initiatives, asking about their approach to demand generation, or expressing enthusiasm for their leadership in generative AI marketing.
Optimize your resume for ATS by incorporating keywords from the job description such as 'demand generation,' 'pipeline growth,' 'sales enablement,' 'ABM,' 'SEO,' 'AI/ML marketing,' and 'board-level reporting' to improve screening success.
Utilize Jennie Johnson's Power Apply feature to automate tailored resume customization, identify multiple application portals, and find relevant Innodata contacts on LinkedIn, allowing you to focus your energy on interview preparation and networking.
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