Job summary
Job post source
This job is directly from Virio
Job overview
The Head of Content Marketing at Virio leads content strategy and client relationships to drive growth and pipeline for high-value SaaS clients and the company itself.
Responsibilities and impact
The role involves managing 10-20 key client accounts, leading content strategy aligned with revenue goals, guiding content creation across formats, analyzing campaign performance, developing scalable content systems, collaborating cross-functionally, overseeing quarterly planning, managing a discretionary budget for client engagement, and building a future content team.
Compensation and benefits
The compensation ranges from $150K to $250K. No additional benefits are explicitly mentioned.
Experience and skills
Candidates should have strong client relationship skills, strategic storytelling ability, content architecture expertise, execution focus, B2B GTM knowledge, fluency in multiple content formats, creativity balanced with commercial rigor, team collaboration skills, and startup readiness. Bonus points for LinkedIn and video content experience, familiarity with specific platforms, executive storytelling, and revenue-driven content program experience.
Career development
The position offers a founding seat with opportunities to shape client service and content scaling, career acceleration toward leading growth in a major GTM company, and immediate impact with elite clients.
Work environment and culture
Virio values urgency, structure in ambiguity, collaboration, and a startup mindset focused on growth and innovation in content-led GTM.
Company information
Virio is a stealth-mode startup building an AI-powered B2B GTM content engine, rapidly scaling from $0 to $500K ARR in 90 days and targeting $1M to $100M growth with a senior team.
Team overview
The candidate will join a small, senior team of builders working closely with CMOs, founders, and GTM teams.
Job location and travel
The job is located in San Francisco.
Unique job features
This role uniquely combines content leadership with account management and revenue growth responsibilities, offering a chance to build Virio's content engine from the ground up and directly influence client and company growth.
Company overview
Virio is a technology-driven company specializing in the development of advanced digital solutions for the agriculture industry, focusing on optimizing crop production and resource management through data analytics and artificial intelligence. The company generates revenue by offering subscription-based software platforms and consulting services to agribusinesses, farmers, and agricultural cooperatives seeking to improve efficiency and sustainability. Founded by a team of experts in agronomy and computer science, Virio has established partnerships with major agricultural equipment manufacturers and research institutions to enhance its product offerings. Notably, the company has been recognized for its innovative approach to integrating satellite imagery and IoT sensors into farm management systems. Candidates should be aware of Virio’s commitment to sustainability, technological innovation, and its growing influence within the precision agriculture sector.
How to land this job
Position your resume to highlight strategic content marketing leadership, especially your experience managing high-value client relationships and driving revenue through content.
Emphasize your ability to build scalable content engines, lead cross-functional teams, and translate content performance into business outcomes, reflecting the responsibilities outlined for Virio's Head of Content Marketing.
Apply through multiple channels including Virio's corporate careers page, LinkedIn, and relevant startup or marketing job boards to maximize your chances of visibility.
Connect with current Virio employees, especially those in content, marketing, or client services divisions on LinkedIn; use ice breakers like commenting on Virio’s rapid growth or asking about their approach to content-driven revenue growth.
Optimize your resume for ATS by incorporating keywords from the job description such as 'content strategy,' 'client retention,' 'pipeline attribution,' 'executive storytelling,' and 'B2B GTM,' ensuring your resume passes automated filters.
Use Jennie Johnson's Power Apply feature to automate tailored applications, find optimal application channels, and identify LinkedIn connections to network with, saving you time and increasing your chances at Virio.
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