Job summary
Job post source
This job is directly from Inizio Evoke
Job overview
The Marketing Analyst role at Inizio Evoke involves analyzing marketing data to measure and improve the performance of marketing programs, primarily in healthcare marketing or agency settings, contributing to client insights and decision-making.
Responsibilities and impact
The Marketing Analyst will develop and implement marketing analytics, manage project deliveries, build client relationships, provide analytic solutions, track market trends, perform statistical analysis, define KPIs, generate reports with data visualizations, maintain documentation, and ensure quality of analytics tracking.
Compensation and benefits
The position offers a salary range of $85,000 to $95,000 USD, along with great compensation packages, company-paid medical, dental, 401(k), tuition reimbursement, flexible time off, and tailored learning and development opportunities.
Experience and skills
Candidates should have 1+ years of experience in data analysis within an agency or marketing department, proficiency with Google Analytics, knowledge of data visualization tools like Tableau or Power BI, and experience in designing analytics plans and translating business goals into actionable insights.
Career development
The company offers tailored learning and development opportunities designed to help employees realize their full potential both in life and at work.
Work environment and culture
Inizio Evoke promotes a flexible and inclusive work environment with a commitment to equal employment opportunity and diversity, emphasizing a supportive and authentic workplace culture.
Company information
Inizio Evoke focuses on healthcare marketing, aiming to make health more human, and provides analytics and marketing services to clients, emphasizing collaboration and innovation.
Team overview
The Marketing Analyst reports to an Analytic Manager and works with cross-functional teams to leverage analytics and business intelligence for marketing effectiveness.
Job location and travel
This is a remote role, allowing work from any location.
Unique job features
The role involves working with advanced analytics techniques such as predictive modeling, A/B testing, and simulation, and offers the opportunity to be a trusted analytics partner for clients in healthcare marketing.
Company overview
Inizio Evoke is a global healthcare marketing and communications agency that specializes in providing innovative solutions to pharmaceutical, biotech, and medical device companies. They generate revenue by offering services such as brand strategy, creative development, digital marketing, and market access solutions. Founded through the merger of several leading agencies, Inizio Evoke has a rich history of leveraging cutting-edge technology and data-driven insights to drive impactful healthcare communications and improve patient outcomes.
How to land this job
Position your resume to highlight your experience in marketing analytics, especially your ability to analyze both offline and online marketing data, reflecting the core responsibilities at Inizio Evoke.
Emphasize skills in Google Analytics, data visualization tools like Tableau or Power BI, and your experience in developing analytics plans and tracking strategies to align with the job's technical requirements.
Apply through multiple channels including Inizio Evoke's corporate careers page and LinkedIn to maximize your exposure and chances of being noticed for the Marketing Analyst role.
Connect with current employees in the analytics or marketing divisions at Inizio Evoke on LinkedIn; use ice breakers like commenting on recent company initiatives in healthcare marketing or asking about their experience working remotely in analytics.
Optimize your resume for ATS by incorporating keywords from the job description such as 'marketing analytics,' 'data visualization,' 'Google Analytics,' 'tracking strategy,' and 'marketing performance' to ensure it passes automated screenings.
Leverage Jennie Johnson's Power Apply feature to automate tailored applications, identify optimal application platforms, and find LinkedIn contacts for networking, saving you time and increasing your chances of landing the job.
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