Job summary
Job post source
This job is directly from ASUS
Job overview
The Senior Marketing Specialist, eCommerce Performance at ASUS is responsible for driving growth of the ASUS Store in the US by managing eCommerce campaigns, analyzing customer journeys, and optimizing online business performance.
Responsibilities and impact
The role involves planning and executing SEM campaigns, operating DSP platforms, analyzing customer online behavior, collaborating with marketing teams for integrated campaigns, and tracking eCommerce KPIs to optimize future strategies.
Compensation and benefits
The estimated salary range is $80,000-$100,000 annually with bonuses, medical, dental, vision, life and AD&D insurance, Paid Time Off, Employee Assistance Program, and 401(k) benefits.
Experience and skills
Candidates need a Bachelor's degree in Marketing or related field, minimum 5 years of digital marketing experience preferably in PC/gaming or agency, proficiency in Google Analytics and DSPs, strong analytical and communication skills, and ability to manage multiple tasks in a fast-paced environment. Experience in consumer electronics or PC industry is preferred.
Work environment and culture
The work environment is office-based in Fremont, California, with a focus on collaboration, adaptability, and a positive, result-oriented attitude.
Company information
ASUS is a global technology company known for consumer and commercial PCs, gaming devices, and mobile products, emphasizing innovation and brand growth.
Team overview
The position reports to the US eCommerce Team Lead and involves collaboration with country marketing and digital marketing teams.
Job location and travel
The job is located in the Fremont, California office with no mention of remote work or travel requirements.
Unique job features
The role is distinguished by its focus on data-driven eCommerce performance marketing, use of advanced martech and DSP tools, and involvement in integrated marketing campaigns across multiple product categories.
Company overview
ASUS, a Taiwanese multinational, specializes in computer hardware and consumer electronics, including laptops, motherboards, graphics cards, and smartphones. Founded in 1989, ASUS has become a leading player in the tech industry by consistently innovating and delivering high-quality products. The company generates revenue through the sale of its diverse product range, catering to both consumer and enterprise markets. Notably, ASUS has received numerous awards for design and reliability, reinforcing its reputation as a trusted brand in technology.
How to land this job
Position your resume to emphasize your expertise in eCommerce performance marketing, especially your ability to plan, execute, and optimize digital campaigns using tools like Google Analytics and DSP platforms such as Adwords and DV360.
Highlight your proficiency in analyzing customer journeys and extracting actionable insights to drive online sales growth, showcasing experience with martech solutions and data-driven decision making.
Apply through multiple channels including ASUS's official corporate careers page and LinkedIn to maximize your chances of being noticed for the Senior Marketing Specialist role.
Connect with current ASUS employees in the US eCommerce or digital marketing teams on LinkedIn to learn more about the role and company culture; ice breakers could include commenting on recent ASUS product launches or asking about their experience with ASUS's eCommerce growth strategies.
Optimize your resume for ATS by incorporating keywords from the job description such as 'eCommerce performance,' 'SEM initiatives,' 'Google Analytics,' 'DSP platforms,' 'campaign optimization,' and 'digital marketing metrics' to ensure your resume passes automated screenings.
Use Jennie Johnson's Power Apply feature to automate tailored applications, identify the best platforms to apply through, and find relevant ASUS contacts on LinkedIn, freeing you to focus on interview preparation and networking.
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