Job summary
Job post source
This job is directly from JETSET Pilates®
Job overview
The Director of Digital Marketing at JETSET Pilates leads the digital growth strategy to enhance brand presence and studio success through performance marketing, CRM, and social media.
Responsibilities and impact
The role involves owning digital acquisition strategy, managing SEO and website optimization, executing CRM and lifecycle marketing, directing social media strategy, collaborating cross-functionally, managing agency partnerships, and reporting on campaign performance.
Compensation and benefits
The position offers a competitive salary, benefits, flexible remote work environment, leadership role in a fast-scaling brand, and opportunities to influence national expansion.
Experience and skills
Candidates should have 7+ years in digital marketing with expertise in performance media, SEO, CRM, social media, agency management, and strong analytical and communication skills; experience in franchise, fitness, or high-growth consumer brands is preferred.
Career development
The role provides opportunities to shape and scale the digital marketing function within a mission-driven, fast-growing company, offering leadership experience and involvement in national expansion.
Work environment and culture
JETSET Pilates offers a mission-driven, fast-scaling brand culture with a flexible remote work environment and a focus on community and exceptional client experiences.
Company information
JETSET Pilates is a fast-growing boutique fitness brand and franchisor specializing in Modern Pilates, with studios across the U.S. and internationally, focusing on franchise sales, marketing, training, and support.
Team overview
The Director will collaborate closely with the VP of Marketing, Field Marketing, Franchise Operations, Content teams, and external agencies to align digital priorities and support franchisees.
Job location and travel
This is a remote position, allowing flexible work from any location.
Application process
Applicants should submit a resume and a brief cover letter explaining their fit for the Director of Digital Marketing role at JETSET Pilates.
Unique job features
The role uniquely combines leadership in digital marketing with franchise support, offering a chance to impact brand-wide and localized marketing strategies in a fast-growing fitness brand.
Company overview
JETSET Pilates®, founded by Tamara Galinsky in Miami Beach in 2010, is a modern Reformer Pilates franchise known for its unique 50-minute workout that combines curated music and fitness. The company has rapidly expanded since it began franchising in 2022, with over 50 locations sold and plans to open studios in various states and internationally. JETSET Pilates operates custom Pilates Reformers and has a strong presence in the wellness and fitness industry, with a growing, loyal community.
How to land this job
Position your resume to showcase your expertise in digital marketing leadership, emphasizing your experience with performance media, SEO, CRM, and social media strategy, as these are core to the Director of Digital Marketing role at JETSET Pilates®.
Highlight your ability to drive digital growth through data-driven campaign planning and execution across platforms like Meta, Google, and TikTok, and your experience managing agency relationships and cross-functional teams to optimize KPIs such as ROAS, CPL, and CAC.
Apply through multiple channels including JETSET Pilates® corporate careers page, LinkedIn job postings, and relevant fitness industry job boards to maximize your application visibility.
Connect with current employees in JETSET Pilates® marketing or digital teams on LinkedIn; start conversations with ice breakers like commenting on their latest campaign success, asking about digital strategies for franchise growth, or expressing enthusiasm for JETSET’s mission in boutique fitness.
Optimize your resume for ATS by incorporating keywords from the job description such as 'digital acquisition strategy,' 'performance marketing,' 'SEO,' 'CRM automation,' 'social media strategy,' and metrics like 'ROAS' and 'CPL' to ensure your resume passes initial screenings.
Leverage Jennie Johnson's Power Apply feature to automate tailored resume submissions, identify the best application channels, and find LinkedIn connections for networking, allowing you to focus your energy on interview preparation and strategic job search activities.
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