Job summary
Job post source
This job is directly from Next In Natural
Job overview
The Fractional CMO at Next In Natural is a leadership role focused on scaling emerging natural and organic food and beverage brands through strategic and hands-on marketing efforts.
Responsibilities and impact
The role involves leading multi-brand omnichannel marketing strategy, overseeing social, digital, influencer, and content marketing, managing trade marketing for retail sell-through, handling marketing KPIs and budget, leading the marketing team, and collaborating with the CEO and cross-functional teams.
Compensation and benefits
This is a fractional role requiring 10-15 hours per week with flexible hours and remote work with occasional travel; specific salary and benefits details are not provided.
Experience and skills
Candidates should have proven success with emerging natural/organic food and beverage brands, strong experience in social media, content, influencer strategy, trade marketing, retail activation, budget management, and leadership skills.
Work environment and culture
The company values thoughtful, collaborative leadership and offers a remote work environment with occasional travel, emphasizing growth in natural food brands.
Company information
Next In Natural is a growing platform partnering with founders to invest in and operate select emerging natural and organic food and beverage companies.
Team overview
The candidate will lead and mentor a dynamic marketing team and collaborate closely with the CEO and cross-functional teams.
Job location and travel
Remote with occasional travel as needed.
Application process
Interested candidates are invited to send a message to apply; no further application details are provided.
Unique job features
The role is fractional, offering flexibility in hours and the opportunity to impact multiple emerging brands in the natural food sector.
Company overview
Next In Natural is a Brooklyn-based boutique venture studio that focuses on strategic business development and marketing for emerging natural consumer packaged goods (CPG) companies. The company invests in and operates businesses within the natural and organic food and beverage sector, emphasizing sustainability. Next In Natural has expanded its operations by establishing a mergers and acquisitions division and has acquired companies like Sound and Lavva, a plant-based yogurt brand. Through strategic partnerships and acquisitions, Next In Natural leverages its expertise to propel growth and innovation in the natural CPG industry.
How to land this job
Position your resume to highlight leadership in marketing strategy specifically within emerging natural and organic food and beverage brands, showcasing your ability to scale brands effectively.
Emphasize your hands-on experience in social media, influencer marketing, trade marketing, and fiscal management, including budget oversight and ROI tracking, as these are key responsibilities for the role.
Apply through multiple channels including Next In Natural's corporate website and LinkedIn to maximize your visibility and application reach for the Fractional CMO position.
Connect with marketing leaders and team members at Next In Natural on LinkedIn; start conversations by referencing their recent brand launches or expressing enthusiasm for their mission to grow better-for-you food brands.
Optimize your resume for ATS by incorporating keywords such as 'Fractional CMO,' 'natural and organic CPG,' 'trade marketing,' 'social media strategy,' 'budget management,' and 'team leadership' to ensure it passes initial screenings.
Utilize Jennie Johnson's Power Apply feature to automate tailored applications, identify multiple application portals, and find relevant LinkedIn contacts, allowing you to focus your time on preparing for interviews and strategic networking.
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