Job summary
Job post source
This job is directly from PRN Vision Group under Acumen Health Holdings.
Job overview
The Director of Brand Marketing leads brand strategy and storytelling to strengthen brand equity and drive awareness and affinity for Acumen Health Holdings' health product brands.
Responsibilities and impact
The role involves developing brand strategy, managing brand positioning and messaging, leading integrated marketing campaigns, collaborating cross-functionally, mentoring a marketing team, conducting market research, overseeing agency and media relationships, and monitoring brand performance metrics.
Compensation and benefits
Benefits include medical, dental, vision insurance, company-paid short and long term disability and life insurance, remote work option, and a 401k with company match after one year.
Experience and skills
Candidates need 8+ years in brand marketing with 3+ years in leadership, proven success in brand strategy and campaigns, strong storytelling and creative skills, experience in fast-paced environments, team leadership ability, excellent communication and analytical skills, and a bachelor's degree; MBA preferred.
Work environment and culture
The company offers a friendly, team-oriented work environment with an emphasis on equal opportunity.
Company information
Acumen Health Holdings owns multiple health product brands recommended by doctors and veterinarians globally, focusing on condition-specific supplements and medical devices with high quality standards.
Team overview
The candidate will lead a high-performing team of brand, content, and campaign marketers.
Job location and travel
This is a remote position.
Unique job features
The role offers leadership over brand strategy across multiple health-focused brands with a collaborative, cross-functional approach and remote work flexibility.
Company overview
PRN Vision Group, also known as Physician Recommended Nutriceuticals, is a private company specializing in health, wellness, and fitness services, with a particular focus on eye care products. Based in Blue Bell, Pennsylvania, the company offers a range of nutraceutical products designed to support healthy tear function and overall eye health. With 18 years of industry experience, PRN Vision Group has established itself as a leader in the field, providing doctor-recommended solutions. The company operates with a team of 51-200 employees and has recently incorporated Cliradex® into its product offerings, further enhancing its commitment to quality eye care.
How to land this job
Position your resume to highlight leadership in brand marketing, emphasizing your experience developing and executing multi-channel campaigns that drive brand equity and customer engagement.
Focus on showcasing your strategic thinking, storytelling abilities, and success in managing cross-functional teams to align brand initiatives with business goals.
Apply through multiple channels including the PRN Vision Group corporate careers page, LinkedIn, and reputable job boards to maximize your application visibility.
Connect with current marketing leaders at PRN Vision Group on LinkedIn; use ice breakers like commenting on recent company campaigns or asking about the team’s approach to integrated marketing strategies to start conversations.
Optimize your resume for ATS by including keywords such as 'brand strategy,' 'multi-channel campaigns,' 'team leadership,' 'market research,' and 'brand equity' drawn directly from the job description.
Leverage Jennie Johnson's Power Apply feature to automate tailored applications, identify multiple application portals, and discover relevant LinkedIn contacts, freeing you to focus on preparing for interviews and networking.
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