Job summary
Job post source
This job is directly from University of South Florida
Job overview
The Director of Marketing at University of South Florida leads strategic marketing and promotional efforts for the Advancement division, impacting fundraising, donor participation, and alumni engagement.
Responsibilities and impact
The role involves strategic planning and leadership of marketing campaigns across multiple university departments, managing staff, creating digital fundraising campaigns, and maintaining positive relationships within the Advancement Division.
Compensation and benefits
The position offers a comprehensive benefits package including medical, dental, life insurance, retirement plans, tuition programs, and generous leave programs.
Experience and skills
Requires a bachelor's degree with seven years of related experience or equivalent, three years managerial experience, leadership skills, and knowledge of diverse media marketing; preferred qualifications include a master's degree, 10+ years experience, higher education marketing, and Salesforce Marketing Cloud knowledge.
Career development
USF provides ongoing development and career opportunities in a rich academic environment fostering employee advancement.
Work environment and culture
USF values a talented, engaged, and driven workforce with a supportive environment promoting employee growth and development.
Company information
University of South Florida is a high-impact global research university with rapid national ranking growth, serving over 50,000 students across multiple campuses and designated as a Preeminent State Research University.
Team overview
The Director will lead a team within the Office of Advancement Communications and Marketing consisting of 12 full-time staff and 3 student employees, collaborating closely with university leaders.
Job location and travel
The job is based at University of South Florida campuses in Tampa, St. Petersburg, and Sarasota-Manatee, Florida.
Unique job features
This role uniquely integrates strategic marketing leadership with fundraising and alumni engagement efforts at a major public research university.
Company overview
The University of South Florida (USF) is a major public research university located in Tampa, Florida. It offers a wide range of undergraduate, graduate, and doctoral programs across various disciplines, including business, engineering, health sciences, and the arts. USF generates revenue through tuition fees, research grants, and partnerships with industry leaders. Established in 1956, the university has grown significantly and is recognized for its commitment to innovation, community engagement, and student success. Notably, USF is part of the State University System of Florida and has a strong emphasis on research, ranking among the top public universities in the nation for research expenditures.
How to land this job
Position your resume to highlight leadership in strategic marketing planning and team management, focusing on your ability to oversee multi-channel campaigns including digital, print, and social media communications that drive engagement and fundraising success.
Emphasize experience in creating and elevating digital fundraising campaigns, managing communications calendars, and collaborating cross-functionally with internal stakeholders to meet diverse audience needs.
Apply through multiple platforms such as the University of South Florida's official careers page, LinkedIn, and relevant higher education job boards to maximize your application reach.
Connect with current University of South Florida Advancement Communications and Marketing staff on LinkedIn; initiate conversations by referencing recent university campaigns or expressing interest in USF's rapid rise as a preeminent research university to break the ice.
Optimize your resume for ATS by incorporating keywords from the job description such as 'strategic marketing,' 'fundraising campaigns,' 'team leadership,' 'digital engagement,' and 'stakeholder collaboration' to ensure your resume passes automated screenings.
Utilize Jennie Johnson's Power Apply feature to automate applying through multiple channels, tailor your resume with relevant keywords, and identify LinkedIn contacts for networking, allowing you to focus more effectively on preparing for interviews and other job search activities.
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