Job summary
Job post source
This job is directly from Standard BioTools
Job overview
The Senior Campaign Manager at Standard BioTools leads digital marketing campaigns focused on product lines to drive awareness and lead generation, impacting the company's growth in life sciences tools.
Responsibilities and impact
The role involves planning and executing multi-channel digital campaigns, managing email, social media, and website content, collaborating with global marketing and product teams, and using analytics to optimize marketing performance.
Experience and skills
Requires 8+ years of experience in global, multi-channel digital marketing within life sciences, with skills in managing digital assets and applying digital best practices in biotech.
Work environment and culture
Standard BioTools fosters a positive, collaborative culture focused on customer centricity, accountability, continuous improvement, and teamwork.
Company information
Standard BioTools is a leading provider of life sciences tools aimed at accelerating breakthroughs in human health through innovative technology.
Team overview
The candidate will work within the global marketing team and product teams, reporting to the Director of Commercial Growth/Digital Marketing.
Unique job features
The role offers the opportunity to work on product line-specific digital marketing campaigns and collaborate across global teams in a cutting-edge biotech environment.
Company overview
Standard BioTools, formerly known as Fluidigm, specializes in developing and manufacturing innovative life science research tools and systems. They generate revenue by selling advanced instruments, reagents, and software used in genomics, proteomics, and cell biology research. Founded in 1999, the company has a rich history of pioneering microfluidic technologies and has undergone significant rebranding to align with its expanded focus on comprehensive biological research solutions.
How to land this job
Position your resume to emphasize your extensive experience in multi-channel digital marketing, particularly within life sciences or biotech, highlighting your skills in campaign strategy, email marketing, social media, and lead generation.
Showcase your ability to collaborate across global marketing and product teams, demonstrating how you have driven continuous improvement and alignment of messaging to boost qualified leads and achieve marketing objectives.
Apply through multiple platforms including Standard BioTools' corporate careers page and LinkedIn to maximize your application visibility and ensure your profile is seen by key recruiters.
Connect with marketing and product team members at Standard BioTools on LinkedIn; start conversations with ice breakers like commenting on recent product launches or expressing enthusiasm for their role in advancing human health through innovative tools.
Optimize your resume for ATS by incorporating keywords such as 'digital marketing,' 'campaign strategy,' 'lead generation,' 'marketing automation,' and 'life sciences marketing' directly from the job description to increase your chances of passing automated screenings.
Leverage Jennie Johnson's Power Apply feature to automate tailoring your resume, applying through multiple channels, and identifying relevant LinkedIn connections, so you can focus your time on preparing for interviews and networking effectively.
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