Job summary
Job post source
This job is directly from McDonald's
Job overview
The Manager, Marketing Measurement and Optimization at McDonald's leads efforts to enhance marketing effectiveness through data-driven testing and optimization of paid media campaigns.
Responsibilities and impact
The role involves developing and executing learning plans, designing A/B and multivariate tests, analyzing campaign data, and presenting insights to improve marketing performance.
Compensation and benefits
The position offers a salary range of $112,860 to $143,900 per year, eligibility for bonuses, long-term incentives, health benefits, 401(k), adoption and educational assistance, flexible work options, and comprehensive time off policies.
Experience and skills
Candidates should have 5+ years in paid media or digital marketing with expertise in campaign optimization, a bachelor's degree (master's preferred), proficiency in data analysis tools, and experience with A/B and multivariate testing.
Work environment and culture
McDonald's promotes an inclusive, diverse, and supportive work environment with values centered on integrity, community, and service, offering accommodations for disabilities and fostering equal employment opportunities.
Company information
McDonald's is a globally recognized brand with over 100 countries served, focused on growth, customer satisfaction, and social responsibility through initiatives like Ronald McDonald House Charities and sustainability projects.
Team overview
The role is within the US Strategic Insights Marketing Measurement and Optimization team, which supports marketing strategy by driving effectiveness and efficiency through best-in-class measurement solutions.
Unique job features
The job is distinguished by its focus on strategic experimentation in paid media and the use of advanced data analysis to directly influence marketing strategies at a leading global brand.
Company overview
McDonald's is a global fast-food restaurant chain known for its hamburgers, fries, and breakfast items. It generates revenue through franchise fees, company-operated restaurants, and real estate investments. Founded in 1940 by Richard and Maurice McDonald in San Bernardino, California, the company revolutionized the fast-food industry with its Speedee Service System. McDonald's has a significant global presence, with over 38,000 locations in more than 100 countries, and is recognized for its iconic Golden Arches logo.
How to land this job
Position your resume to highlight your expertise in paid media campaign optimization, A/B and multivariate testing, and strategic learning plans as these are core to the Manager, Marketing Measurement and Optimization role at McDonald's.
Emphasize your proficiency with data analysis tools like Google Analytics and Excel, and your ability to translate complex data into actionable marketing insights, aligning with the job's focus on data-driven decision making.
Apply through multiple platforms including McDonald's corporate careers site and LinkedIn to maximize your application's visibility and ensure you tap into all available opportunities.
Connect with current McDonald's marketing or strategic insights team members on LinkedIn, using ice breakers such as complimenting recent marketing campaigns, asking about their experience with McDonald's data-driven marketing strategies, or inquiring about the team's approach to testing and optimization.
Optimize your resume for ATS by incorporating keywords from the job description such as 'paid media,' 'A/B testing,' 'multivariate testing,' 'campaign optimization,' and 'data analysis' to ensure it passes automated screenings.
Leverage Jennie Johnson's Power Apply feature to automate tailored resume submission across multiple job boards and identify relevant LinkedIn contacts to network with, allowing you to focus more on preparing for interviews and refining your skills.
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