Job summary
Job post source
This job is directly from PLAY Playground
Job overview
The Marketing Director at PLAY Playground leads marketing, sales, and customer acquisition efforts to build brand awareness and increase revenue for their immersive entertainment venues in Las Vegas and Nashville.
Responsibilities and impact
The role involves developing and executing strategic marketing campaigns, managing customer acquisition funnels, coordinating with finance and business units, overseeing content creation, analyzing campaign performance, and managing digital and influencer marketing efforts.
Experience and skills
Candidates need 10+ years of sales and marketing experience in themed entertainment or tourism, leadership and communication skills, data-driven and creative mindset, and preferably knowledge of Nashville and Las Vegas markets and ticketing platforms.
Company information
PLAY Playground is an interactive nightlife-driven entertainment attraction with locations in Las Vegas and Nashville, focused on immersive experiences for all ages.
Job location and travel
The position is based in Nashville with oversight responsibilities for the Las Vegas location.
Unique job features
The role offers a unique opportunity to lead marketing for a nightlife-driven interactive playground and immersive entertainment brand with both local and national marketing scope.
Company overview
PLAY Playground is an immersive entertainment venue located at the Luxor Hotel and Casino in Las Vegas. It spans 15,000 square feet and offers a unique, interactive experience that combines elements of a game show with social interaction, catering to both adults and families. Unlike typical arcades, PLAY Playground focuses on real, physical fun with bespoke games and activities, eschewing virtual reality and arcade games. The venue operates as a playful bar, offering drinks and entertainment, and shifts to an adults-only atmosphere in the evenings. This innovative concept aims to evoke childhood memories while providing a vibrant social setting.
How to land this job
Tailor your resume to highlight your extensive experience in sales and marketing within themed entertainment, attractions, or tourism destinations, emphasizing your leadership in developing and executing 360-degree marketing campaigns that drive brand awareness and ticket sales.
Showcase your strategic skills in managing customer acquisition funnels, including pre-arrival engagement, upsell strategies, and post-visit retention efforts, as well as your ability to collaborate cross-functionally with creative, finance, and business development teams.
Apply through multiple platforms including PLAY Playground's corporate careers page and LinkedIn to maximize your application’s visibility and increase your chances of being noticed by recruiters.
Connect with marketing and sales team members at PLAY Playground on LinkedIn, initiating conversations by referencing recent campaigns or events they’ve promoted, or by expressing enthusiasm about their innovative approach to immersive entertainment marketing.
Optimize your resume for ATS by incorporating key phrases from the job description such as '360 marketing strategies,' 'customer acquisition,' 'performance-driven marketing,' 'ticket sales conversion,' and 'cross-functional collaboration' to ensure your resume ranks highly in automated screenings.
Utilize Jennie Johnson's Power Apply feature to automate applying across multiple channels, tailor your resume with relevant keywords, and identify valuable LinkedIn connections, allowing you to focus your time on strategic networking and interview preparation.
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