Job summary
Job post source
This job is directly from Everyday Health Group
Job overview
The Programmatic Strategy Lead at Everyday Health Group drives programmatic revenue growth for the Pregnancy & Parenting portfolio, impacting digital advertising performance and revenue.
Responsibilities and impact
The role involves maximizing third-party revenue, managing SSP partnerships, analyzing bid performance, setting up programmatic deals, collaborating with sales and customer success teams, and developing reporting tools to optimize revenue.
Compensation and benefits
The salary range is $80,000 to $90,000 with benefits including medical, dental, vision, life and disability insurance, 401(k) with company match, Employee Stock Purchase Plan, parental leave, flexible time off, and wellness programs.
Experience and skills
Candidates should have 2+ years in pricing, yield management, or sales analytics in digital advertising, strong Google Ad Manager knowledge, experience with SSPs and RTB platforms, advanced Excel skills, and a bachelor's degree or equivalent experience.
Career development
Everyday Health Group offers a collaborative culture with opportunities for growth in a global community, supporting entrepreneurial spirits and professional development.
Work environment and culture
The company values collaboration, innovation, empowerment, inclusivity, and a results-driven environment with a focus on employee passions and diversity.
Company information
Everyday Health Group, a division of Ziff Davis, operates globally with offices in multiple cities and focuses on delivering trusted audience experiences through digital health content.
Team overview
The candidate will join a collaborative team working across the Everyday Health Group portfolio, reporting to the director of Programmatic Strategy.
Job location and travel
Employees are located in 40+ states with offices in NYC, Asheville, Boston, London, and Mumbai, offering a flexible work environment.
Unique job features
The role offers unique opportunities to work with advanced programmatic advertising technologies, collaborate across departments, and influence revenue strategies through data-driven insights and A/B testing.
Company overview
Everyday Health Group is a digital media company specializing in health and wellness information. They generate revenue through advertising, sponsorships, and subscription services, providing a platform for healthcare professionals and consumers to access reliable medical content. Founded in 2002, the company has grown through strategic acquisitions and partnerships, becoming a trusted source for health news, tools, and resources. Their portfolio includes well-known brands like MedPage Today and What to Expect, catering to a wide audience with diverse health needs.
How to land this job
Position your resume to highlight your expertise in programmatic advertising, specifically your proficiency with Google Ad Manager (DFP) and experience managing SSPs and header-bidding platforms like Prebid, Index Exchange, and Amazon.
Emphasize your analytical skills by showcasing experience with BI tools such as Domo, Tableau, or Looker, and advanced Excel capabilities like Pivot Tables and VLOOKUP, as these are critical for optimizing revenue and reporting.
Apply through multiple channels including the Everyday Health Group corporate careers site and LinkedIn to maximize your application visibility for the Programmatic Strategy Lead role.
Connect on LinkedIn with current Everyday Health Group employees in the Programmatic Strategy or Pregnancy & Parenting divisions. Use ice breakers like commenting on recent company initiatives in programmatic advertising or asking about their experience working with SSP partners and revenue optimization strategies.
Optimize your resume for ATS by incorporating keywords from the job description such as 'programmatic revenue growth,' 'Google Ad Manager,' 'header-bidding,' 'SSP management,' 'data visualization,' and 'revenue modeling' to ensure your resume passes initial automated screenings.
Leverage Jennie Johnson's Power Apply feature to automate tailored applications across multiple job boards, identify LinkedIn contacts for networking, and optimize your resume for ATS, allowing you to focus your energy on interview preparation and strategic networking.
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