Job summary
Job post source
This job is directly from BNY
Job overview
The Senior Director, Marketing & Communications Manager at BNY leads global client segment marketing, driving growth and engagement through integrated strategies across key customer groups.
Responsibilities and impact
The role involves developing segment marketing strategies, leading a high-performing team, executing go-to-market campaigns, leveraging customer insights, collaborating cross-functionally, measuring performance, managing budgets, and aligning initiatives with leadership and sales.
Compensation and benefits
The base salary ranges from $136,500 to $300,000 annually, with additional compensation including commissions, bonuses, incentives, and comprehensive benefits like paid leave, health programs, and wellbeing resources.
Experience and skills
Requires 15+ years in senior marketing with expertise in customer segmentation, lifecycle marketing, and go-to-market strategies; strong analytical skills and team management experience are essential; financial industry knowledge and problem-solving skills are preferred.
Career development
BNY supports career growth through leadership opportunities, innovation embrace, and a culture fostering collaboration and results in a matrixed environment.
Work environment and culture
BNY promotes an inclusive, diverse, and innovative culture with awards for equality and innovation, supporting wellbeing, work-life balance, and family-friendly policies in a hybrid work setting.
Company information
BNY is a leading global financial services company managing nearly 20% of the world's investible assets with over 50,000 employees, recognized for innovation, diversity, and sustainability.
Team overview
The candidate will join the Corporate Marketing & Communications team, working closely with executive leadership and senior stakeholders in a collaborative, high-impact environment.
Job location and travel
The position is based in New York City with a hybrid work model.
Unique job features
This role is highly visible, working directly with executive leadership and involves managing integrated marketing strategies across multiple customer segments with a focus on technology and client problem-solving.
Company overview
BNY Mellon, formally known as The Bank of New York Mellon Corporation, is a global financial services company that provides investment management and investment services. They generate revenue through asset servicing, treasury services, wealth management, and clearing services. Founded in 1784 by Alexander Hamilton, BNY Mellon has a rich history and has grown through numerous mergers and acquisitions, including the pivotal merger between The Bank of New York and Mellon Financial Corporation in 2007. The company is headquartered in New York City and operates in over 35 countries, serving clients worldwide.
How to land this job
Tailor your resume to highlight your extensive leadership experience in segment marketing strategy, customer segmentation, and go-to-market execution, emphasizing your ability to drive growth and engagement across diverse client groups.
Showcase your skills in team leadership and cross-functional collaboration, particularly your success in managing high-performing teams and partnering with sales, product, digital, and analytics teams to deliver integrated marketing campaigns.
Apply through multiple channels including BNY's corporate career page and LinkedIn to maximize your application visibility and ensure your resume reaches the right hiring managers.
Connect with marketing and communications leaders at BNY on LinkedIn, using ice breakers such as commenting on recent BNY marketing initiatives or industry trends, or expressing interest in how they drive client engagement through innovative strategies.
Optimize your resume for ATS by incorporating keywords from the job description like 'segment marketing strategy,' 'customer insights,' 'go-to-market execution,' 'team leadership,' and 'performance measurement' to ensure it passes automated screenings.
Leverage Jennie Johnson's Power Apply feature to automate tailored applications, identify multiple application portals, and find relevant LinkedIn connections, allowing you to focus more on strategic networking and interview preparation.
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