Job summary
Job post source
This job is directly from Reku
Job overview
The Senior Growth Marketing Manager at Reku will lead user acquisition and monetization efforts for an AI-powered customer success SaaS product, playing a key role in shaping the company's growth strategy.
Responsibilities and impact
The role involves building and executing multi-channel user acquisition strategies, running experiments to drive activation and retention, partnering with product and engineering teams to optimize conversion, analyzing marketing KPIs, and identifying new growth channels.
Experience and skills
Candidates should have 3-7+ years in growth or performance marketing, preferably in SaaS or PLG startups, with skills in SEO, content, automation, paid performance, and strong copywriting; experience with customer success tools or community-driven growth is a plus.
Work environment and culture
The company values ownership, flexibility, and innovation, with a startup environment led by experienced founders from top tech companies, fostering a scrappy and autonomous work style.
Company information
Reku is a well-funded AI SaaS startup backed by notable investors, focusing on AI-powered customer success solutions, with leadership from Atlassian, Canva, HubSpot, and AWS veterans.
Team overview
The candidate will be the first US-based marketing hire, working closely with founders, the Head of Marketing, and cross-functional teams including product, design, and engineering.
Unique job features
This role offers a unique 0-1 growth opportunity at an AI-native SaaS startup with early traction and the chance to work with seasoned industry operators.
Company overview
Reku is an Indonesia-based cryptocurrency exchange platform that facilitates the buying, selling, and trading of digital assets. The company generates revenue through transaction fees and offers a user-friendly interface designed to cater to both beginners and experienced traders. Founded in 2017, Reku has focused on regulatory compliance and security, becoming a trusted name in Indonesia's growing crypto market. Its emphasis on local currency support and customer education has positioned it as a key player in the region's blockchain ecosystem.
How to land this job
Position your resume to highlight your hands-on experience in growth marketing across SEO, content, lifecycle automation, and paid performance, emphasizing your ability to drive full-funnel user acquisition strategies for SaaS products.
Focus on showcasing your experimental mindset and track record of designing and running creative, high-ROI marketing experiments that improve user activation, monetization, and retention.
Apply through multiple channels including Reku's corporate career page and LinkedIn to maximize your visibility and chances of landing an interview.
Connect with marketing team members and leadership at Reku on LinkedIn; use ice breakers like commenting on recent AI innovations Reku is working on or asking about their approach to growth in a product-led SaaS environment.
Optimize your resume for ATS by incorporating keywords from the job description such as 'user acquisition,' 'growth loops,' 'SaaS,' 'monetization,' 'experimentation,' and 'performance marketing' to ensure it passes initial screenings.
Leverage Jennie Johnson's Power Apply feature to automate multi-channel applications, tailor your resume for ATS, and identify key Reku contacts for networking, allowing you to focus your energy on preparing for interviews and refining your pitch.
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