Marketing Associate - Portfolio, Sentinel, Optimism, and Thesis (Hybrid)

NEW YORK, NYPosted 25 days ago

Job summary

• Job post source

  This job is directly from Penguin Random House

• Job overview

  The Marketing Associate role at Penguin Random House supports nonfiction imprints by leading social media and marketing campaigns to build author platforms and audience engagement.

• Responsibilities and impact

  The Marketing Associate will execute social media strategies, manage influencer partnerships, lead 5-7 author marketing campaigns annually, maintain author and agent relations, and provide administrative support for sales and marketing operations.

• Compensation and benefits

  The position offers a salary of $56,000 with eligibility for annual profit awards or bonuses, comprehensive health insurance, retirement plans including 401(k), paid time off, and additional benefits such as student loan repayment and commuter benefits.

• Experience and skills

  Candidates should have 2-4 years of marketing or social media experience, proven campaign leadership, social media management skills, strong communication and visual storytelling abilities, and proficiency with design and video tools; publishing experience and influencer marketing background are preferred.

• Work environment and culture

  Penguin Random House promotes a collaborative and driven team environment with a focus on amplifying powerful ideas and supporting authors in a hybrid work setting based in New York City.

• Company information

  Penguin Random House is a leading global publishing house with a diverse portfolio of nearly 300 imprints, known for quality, innovation, and a wide range of adult and children's books.

• Team overview

  The Marketing Associate will join a collaborative marketing team reporting to the Director of Marketing, working closely with authors, agents, and internal stakeholders across departments.

• Job location and travel

  The role is hybrid based in New York City at 1745 Broadway, requiring approximately two days per week in the office.

• Application process

  Applicants must apply online by July 15th, submitting a resume, cover letter, and salary requirements through Penguin Random House's application system.

• Unique job features

  This role is distinguished by its focus on high-profile nonfiction authors and managing multi-platform social media campaigns with a strong emphasis on digital storytelling and influencer collaboration.

Company overview

Penguin Random House is a leading global publishing company known for producing a wide range of books across various genres, including fiction, non-fiction, and children's literature. They generate revenue primarily through book sales, both physical and digital, as well as through subsidiary rights such as film adaptations and translations. Formed in 2013 through the merger of Penguin Group and Random House, the company boasts a rich history of publishing influential and bestselling authors. Their commitment to storytelling and innovation has solidified their position as a major player in the publishing industry.

How to land this job

• Tailor your resume to spotlight your experience managing social media platforms like Instagram, TikTok, LinkedIn, and YouTube, emphasizing your ability to create engaging organic content and execute full-scale marketing campaigns from strategy to delivery.

• Highlight your skills in influencer outreach, content creator partnerships, and your proficiency with design and video editing tools such as Canva, CapCut, or Adobe Creative Suite to align with the job's multimedia content creation needs.

• Apply through Penguin Random House’s official careers page and LinkedIn, as well as other job boards that list this position, to maximize your application’s visibility and ensure it reaches multiple hiring channels.

• Connect with current marketing team members or associates working within Penguin Random House’s nonfiction or Portfolio imprints on LinkedIn; use ice breakers like referencing a recent campaign they led, expressing enthusiasm for nonfiction storytelling, or asking about their experience working with authors and agents.

• Optimize your resume for ATS by incorporating keywords from the job description such as 'social media brand strategy,' 'campaign execution,' 'influencer marketing,' 'content creation,' and 'project management' to ensure your resume passes initial screenings.

• Use Jennie Johnson’s Power Apply feature to automate tailoring your resume with relevant keywords, apply across multiple platforms efficiently, and identify LinkedIn contacts for networking, freeing up your time to prepare for interviews and refine your personal brand.