Job summary
Job post source
This job is directly from Formlabs
Job overview
The Lead Marketing Analyst at Formlabs drives data-driven decision-making and optimizes marketing strategies to support company growth in a high-growth, international environment.
Responsibilities and impact
The role involves analyzing marketing campaigns, customer segmentation, competitor analysis, optimizing marketing strategies, generating data-driven insights, and collaborating with cross-functional teams to align marketing with business goals.
Compensation and benefits
The position offers a robust equity program with RSUs, comprehensive healthcare (medical, dental, vision), 401K with advisors, generous parental and sabbatical leave, flexible time off, on-site perks including parking and meals, professional development, and cultural events.
Experience and skills
Candidates should have a bachelor's degree (master's preferred), 5-7 years in analytics, expertise in statistical analysis, data storytelling, proficiency in Excel, Google Analytics, Tableau, SQL, Python/R, and strong communication skills.
Career development
The company provides regular sponsored professional development opportunities and supports growth in a fast-paced, diverse community.
Work environment and culture
Formlabs values diversity and inclusion, offers a flexible and supportive work environment with many culture events and community engagement.
Company information
Formlabs is a company focused on professional 3D printing technology, aiming to bring advanced 3D printers to designers, engineers, researchers, and artists worldwide.
Team overview
The role supports the Global Marketing department including Growth, Product, Channel, Customer, and Brand marketing teams in a collaborative setting.
Unique job features
Unique perks include unlimited 3D prints, tenure-based sabbatical leave, and a flexible out-of-office plan.
Company overview
Formlabs is a leading company in the 3D printing industry, specializing in the development and manufacturing of high-resolution, affordable 3D printers and materials. They generate revenue by selling their advanced 3D printers, proprietary resins, and software solutions to a wide range of industries including healthcare, engineering, and manufacturing. Founded in 2011 by a team of MIT graduates, Formlabs has grown rapidly and is known for its innovation in stereolithography (SLA) technology, making professional-quality 3D printing accessible to businesses of all sizes.
How to land this job
Position your resume to highlight your expertise in marketing analytics, advanced data analysis tools like SQL, Python, and Tableau, and your ability to generate actionable insights that drive marketing strategy optimization at Formlabs.
Emphasize your experience in customer segmentation, competitor analysis, and cross-functional collaboration with marketing, sales, and product teams to support global marketing initiatives and business growth.
Apply through multiple platforms including Formlabs' official careers page and LinkedIn to maximize your application visibility for the Lead Marketing Analyst role.
Connect with current employees in Formlabs' Global Marketing department on LinkedIn; start conversations by commenting on recent marketing campaigns or industry trends they share, or ask about their experience working in a fast-paced, high-growth environment.
Optimize your resume for ATS by incorporating keywords from the job description such as 'marketing analytics,' 'customer segmentation,' 'data visualization,' 'campaign performance,' and 'cross-functional collaboration' to ensure it passes initial screenings.
Leverage Jennie Johnson's Power Apply feature to automate the tailoring of your resume, identify the best application channels, and find relevant LinkedIn contacts to network with, allowing you to focus your time on preparing for interviews and refining your skills.
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