HSAD North America

Public Relations Manager

ENGLEWOOD CLIFFS, NJPosted 20 days ago

Job summary

  • Job post source

    This job is directly from HSAD North America

  • Job overview

    The Public Relations Manager at HSAD North America leads PR strategies for LG's Media Entertainment Solution categories, impacting brand visibility and business goals.

  • Responsibilities and impact

    The role involves developing and executing PR strategies, managing agency partners, tracking media coverage, creating press materials, supporting product launches and events, handling crisis communication, and maintaining media relations.

Company overview

HSAD North America, based in Englewood Cliffs, New Jersey, is the in-house advertising agency for LG Electronics. Specializing in advertising services, the company supports LG's marketing efforts by providing a range of creative and strategic solutions. With a workforce of over 12,000 followers on LinkedIn, HSAD North America plays a crucial role in managing and executing LG's advertising campaigns and marketing strategies. The company offers various job opportunities, including roles in shopper marketing, project management, and design, reflecting its comprehensive approach to brand promotion and consumer engagement.

How to land this job

  • Tailor your resume to highlight experience in strategic PR planning and execution, especially within media entertainment or tech sectors, emphasizing your ability to manage agency partners and align messaging with global teams at HSAD North America.

  • Showcase skills in analytics and reporting, including tracking media coverage and campaign performance, and your proficiency in preparing insightful presentations for leadership.

  • Emphasize your expertise in creating comprehensive press materials, such as press releases, media kits, and briefing documents, ensuring technical and brand accuracy.

  • Demonstrate experience leading PR initiatives for product launches and major events like CES, highlighting cross-functional collaboration with marketing and product teams.

  • Highlight your crisis communication skills and ability to manage sensitive issues swiftly and discreetly, as well as your strong media relations and spokesperson capabilities.

  • Apply through multiple channels including HSAD North America's corporate career site and LinkedIn to maximize your application visibility.

  • Connect with professionals in HSAD North America's Media Entertainment Solution division on LinkedIn; use ice breakers like commenting on recent product launches, asking about their experience with CES events, or expressing enthusiasm for their media strategies.

  • Optimize your resume for ATS by incorporating keywords from the job description such as 'strategic PR planning,' 'media relations,' 'crisis communication,' 'campaign analytics,' and 'product launch support.'

  • Jennie Johnson's Power Apply feature can automate applying through multiple platforms, tailor your resume with the right keywords, and identify LinkedIn contacts for networking, letting you focus on preparing for interviews and refining your personal brand.

Jennie Johnson works for you!

Here’s what we do to make sure you’re successful:

  • Targeted Resume Revamp:

    We expertly craft your resume to navigate Applicant Tracking Systems (ATS) and showcase your qualifications, making you stand out as a top-tier candidate.

  • Job Description Dissection:

    Unpack the job posting with expert analysis, ensuring your application hits every key requirement.

  • Bespoke Cover Letter:

    Capture the attention of hiring managers with a personalized cover letter that highlights how your skills align perfectly with the job's needs.

  • Interview Mastery:

    Prepare for interviews like a pro with likely questions, strategic answers, and insightful questions for you to ask, setting you apart as an informed candidate.

  • Direct Application Insights:

    Receive tailored advice on the best places to apply, ensuring your applications are seen by the right employers.

  • Skills and Gaps Assessment:

    Identify and close critical skills gaps to position yourself as the best-fit candidate for your ideal job.

  • Personalized Email Pitch:

    Make a memorable first impression with an email template crafted to engage potential employers and initiate meaningful conversations.

  • In-depth Research Guide:

    Leverage comprehensive research tools to gather effective insights on companies, industry trends, and role-specific challenges.

  • Detailed Company Analysis:

    Gain in-depth understanding of your prospective employer, giving you the edge in applications and interviews.

  • Strategic Candidate Overview:

    Understand your unique value and why companies would want to interview you, highlighting your background and positioning.