Job summary
Job post source
This job is directly from Kalshi
Job overview
The Performance Marketing role at Kalshi involves shaping and executing paid growth strategies to scale their novel prediction markets platform, driving user acquisition and market adoption.
Responsibilities and impact
The candidate will lead and optimize paid growth campaigns across platforms like Facebook, Instagram, Twitter, TikTok, manage AdWords bidding, establish tracking and attribution systems, develop targeted campaigns, collaborate on creatives, and leverage AI for personalized marketing.
Compensation and benefits
The salary range is $100,000 to $200,000 annually, plus equity and benefits, with a meritocratic culture valuing ownership and high performance.
Experience and skills
Requires 3+ years in performance or digital marketing with proven growth results, strong analytical skills, proficiency in major ad platforms, excellent prioritization, and a growth mindset; gaming industry experience is a plus.
Career development
The role offers broad opportunities for ownership and innovation in a fast-paced, low-hierarchy environment with potential to take on new challenges beyond primary responsibilities.
Work environment and culture
Kalshi values meritocracy, ownership, creativity, and a fast-paced, collaborative environment focused on building a groundbreaking financial market with inclusion and equal opportunity.
Company information
Kalshi is pioneering prediction markets in the US, creating a new financial asset class with thousands of markets across diverse topics, aiming to build the largest financial market globally.
Team overview
The candidate will join a small, cross-functional growth team combining creativity and data science to scale the prediction markets exchange.
Job location and travel
The job is based in New York City with no specific mention of remote work or travel requirements.
Unique job features
The role is unique in scaling a novel asset class using creative and scientific approaches, managing a large paid budget, and leveraging AI for marketing personalization in a content-rich platform.
Company overview
Kalshi is a financial technology company that operates a federally regulated exchange allowing users to trade on the outcome of future events. It generates revenue through transaction fees on trades conducted on its platform, which covers a wide range of topics, including politics, weather, and economics. Founded in 2018 by Tarek Mansour and Luana Lopes Lara, Kalshi became the first event-focused exchange approved by the Commodity Futures Trading Commission (CFTC) in 2020, marking a significant milestone in its history. The company aims to empower individuals to hedge risks or speculate on real-world events using its innovative platform.
How to land this job
Position your resume to highlight your expertise in performance marketing, particularly your experience with paid growth strategies across platforms like Facebook, Instagram, Twitter, TikTok, and Google AdWords, as this aligns directly with Kalshi's needs.
Emphasize your analytical skills, data fluency, and ability to manage significant ad spend budgets efficiently, showcasing your capacity to run disciplined, end-to-end tracking and optimize customer attribution and segmentation.
Apply through multiple channels including Kalshi's official corporate careers page and LinkedIn to maximize your application visibility and ensure you reach the right hiring managers and recruiters.
Connect with current Kalshi employees in the growth or marketing teams on LinkedIn to learn more about the role and company culture; use ice breakers such as commenting on Kalshi’s innovative approach to prediction markets or asking about how they leverage AI in marketing campaigns to start meaningful conversations.
Optimize your resume for ATS by incorporating keywords from the job description such as 'performance marketing,' 'paid growth,' 'AdWords bidding strategy,' 'customer attribution,' 'data fluency,' and 'AI-driven campaigns' to pass initial automated screenings.
Leverage Jennie Johnson's Power Apply feature to automate tailored applications, identify all relevant job posting locations, and find LinkedIn connections to network with, allowing you to focus more on preparing for interviews and refining your marketing skills.
Jennie Johnson works for you!
Here’s what we do to make sure you’re successful:
Targeted Resume Revamp:
We expertly craft your resume to navigate Applicant Tracking Systems (ATS) and showcase your qualifications, making you stand out as a top-tier candidate.
Job Description Dissection:
Unpack the job posting with expert analysis, ensuring your application hits every key requirement.
Bespoke Cover Letter:
Capture the attention of hiring managers with a personalized cover letter that highlights how your skills align perfectly with the job's needs.
Interview Mastery:
Prepare for interviews like a pro with likely questions, strategic answers, and insightful questions for you to ask, setting you apart as an informed candidate.
Direct Application Insights:
Receive tailored advice on the best places to apply, ensuring your applications are seen by the right employers.
Skills and Gaps Assessment:
Identify and close critical skills gaps to position yourself as the best-fit candidate for your ideal job.
Personalized Email Pitch:
Make a memorable first impression with an email template crafted to engage potential employers and initiate meaningful conversations.
In-depth Research Guide:
Leverage comprehensive research tools to gather effective insights on companies, industry trends, and role-specific challenges.
Detailed Company Analysis:
Gain in-depth understanding of your prospective employer, giving you the edge in applications and interviews.
Strategic Candidate Overview:
Understand your unique value and why companies would want to interview you, highlighting your background and positioning.