Job summary
Job post source
This job is directly from Harvest Hill Beverage Company
Job overview
The Senior Brand Manager for SunnyD Vodka Seltzer will lead the brand's growth and innovation strategies, overseeing P&L responsibilities and collaborating with cross-functional teams to execute marketing plans.
Responsibilities and impact
Daily responsibilities include developing brand strategies, managing P&L, collaborating with sales teams, executing marketing communications, leading innovation efforts, and overseeing an Associate Brand Manager.
Experience and skills
Candidates should have a Bachelor's degree, preferably an MBA, with over 5 years of CPG marketing experience, particularly in the alcohol category, along with strong analytical and project management skills.
Company information
Harvest Hill Beverage Company, established in 2014, is a major independent beverage producer with a portfolio of well-known brands and over $1 billion in sales, headquartered in Stamford, CT.
Team overview
The Senior Brand Manager will manage one direct report and work closely with various functional partners and agencies.
Unique job features
This role offers the opportunity to lead a high visibility brand with significant growth potential and involves collaboration with multiple stakeholders.
Company overview
Harvest Hill Beverage Company is a leading producer of popular beverage brands, including Juicy Juice, SunnyD, and Little HUG. They generate revenue through the sale of these widely recognized drinks, which are distributed across various retail channels. Founded in 2014, the company has grown through strategic acquisitions and a focus on family-friendly beverages. Their commitment to quality and innovation has solidified their position in the competitive beverage industry.
How to land this job
Tailor your resume to showcase your extensive experience in CPG marketing, emphasizing your track record in delivering business results and your experience in the alcohol category, as these are critical for the Senior Brand Manager role at Harvest Hill Beverage Company.
Highlight your skills in developing brand strategies and translating them into tactical execution plans, as well as your experience with P&L management and analytics, which are key responsibilities outlined in the job description.
Apply through multiple channels to maximize your visibility, including Harvest Hill's corporate site, LinkedIn, and other job boards that list the Senior Brand Manager position.
Connect with professionals in the marketing division at Harvest Hill Beverage Company on LinkedIn to inquire about the position; potential ice breakers could include discussing recent trends in the beverage industry or asking about their experiences with the SunnyD Vodka Seltzer launch.
Ensure your resume is optimized for ATS systems by including relevant keywords from the job description, such as 'brand strategy,' 'P&L management,' and 'innovation management,' to improve your chances of passing initial screenings.
Utilize Jennie Johnson's Power Apply feature, which can assist you in tailoring your resume, identifying the best application channels, and connecting with relevant professionals on LinkedIn, allowing you to focus more on your job search strategy.
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