Job summary
Job post source
This job is directly from Shepard
Job overview
The Senior Marketing Manager at Shepard leads and oversees diverse marketing initiatives to boost brand awareness and drive business growth across multiple channels.
Responsibilities and impact
The role involves managing external agencies, coordinating video production, handling event logistics, overseeing branded merchandise, managing website projects, leading social media content and engagement, coordinating content across platforms, managing podcasts, and organizing photo assets to ensure brand consistency.
Experience and skills
Candidates need 5+ years in marketing or related fields, proven project management skills, leadership in event coordination and agency management, proficiency with Microsoft Office, and a bachelor's degree or equivalent experience. Core values and customer service excellence are also required.
Work environment and culture
Shepard values caring, commitment, integrity, spirit, responsiveness, inclusiveness, teamwork, and treats employees as responsible ESOP owners with respect and courtesy.
Company information
Shepard is an Equal Opportunity Employer committed to non-discrimination and merit-based employment decisions.
Job location and travel
The position is hybrid, implying a mix of remote and on-site work.
Unique job features
The role uniquely combines project management with creative marketing tasks across multiple media, emphasizing cross-functional collaboration and brand consistency.
Company overview
Shepard is a full-service event production company specializing in designing, building, and managing trade shows, corporate events, and exhibitions across the United States. Founded in 1905, Shepard has built a reputation for customer-centric service and innovative event solutions. The company generates revenue through comprehensive event management services, including custom exhibits and logistical support for various types of events. Headquartered in Houston, TX, with additional offices in Atlanta, Shepard has a long-standing history of contributing to the event production industry.
How to land this job
Tailor your resume to emphasize your experience in managing multi-channel marketing initiatives, project management skills, and leadership in coordinating events and agency relationships, as these are central to the Senior Marketing Manager role at Shepard.
Highlight your ability to oversee content creation and distribution across various platforms such as social media, video, podcasts, and websites, showcasing your strategic thinking and organizational skills.
Apply through multiple channels including Shepard's corporate careers page and LinkedIn to maximize your application visibility and increase your chances of being noticed.
Connect with current employees in Shepard's marketing or communications division on LinkedIn; start conversations by commenting on recent campaigns they managed or asking about their experiences working on cross-functional projects to break the ice.
Optimize your resume for ATS by incorporating keywords from the job description such as 'project management,' 'multi-channel marketing,' 'agency management,' 'content strategy,' and 'event coordination' to ensure it passes automated screenings.
Utilize Jennie Johnson's Power Apply feature to automate applying through multiple sites, tailor your resume with relevant keywords, and identify LinkedIn contacts for networking, allowing you to focus your energy on preparing for interviews and refining your pitch.
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