Job summary
Job post source
This job is directly from Ledger Bennett
Job overview
The Media Account Director at Ledger Bennett leads media planning and strategy for a global logistics client, driving impactful marketing solutions to support business objectives.
Responsibilities and impact
The role involves managing client relationships, identifying growth opportunities, proposing media strategies, leading campaign planning and execution, and developing measurement frameworks for media performance.
Experience and skills
Requires minimum 6 years of media planning experience, expertise in social media activation, programmatic advertising, ABM campaigns, strong communication, commercial mindset, and project management skills.
Work environment and culture
Ledger Bennett promotes a flexible, admin-light work environment with cloud-based systems allowing remote work and adaptable hours.
Company information
Ledger Bennett is a revenue services business focused on strategic marketing, sales, and data science to enhance client revenue globally.
Job location and travel
Flexible work location with remote options and hours suited to client needs.
Unique job features
The role offers opportunities to work on global B2B campaigns using advanced media tools and platforms like DV360, 6Sense, and Demandbase, with a focus on logistics industry challenges.
Company overview
Ledger Bennett is a global B2B marketing agency that specializes in delivering integrated marketing solutions to help businesses drive growth and enhance customer engagement. The company generates revenue by offering a range of services, including demand generation, digital marketing, content creation, and marketing automation, tailored to meet the unique needs of its clients. Founded in the UK, Ledger Bennett has expanded its operations internationally, establishing a strong presence in the United States and other key markets. The company is known for its strategic approach and innovative use of technology to optimize marketing performance and achieve measurable results for its clients. Candidates should be aware of Ledger Bennett's commitment to fostering a collaborative and dynamic work environment that encourages creativity and professional development.
How to land this job
Position your resume to highlight your extensive experience in media planning and account management, emphasizing your ability to lead strategic media campaigns for global clients in complex industries like logistics.
Focus on showcasing your expertise in social media activation across platforms such as Meta, LinkedIn, and Twitter, as well as programmatic advertising capabilities with tools like DV360 and Amazon DSP.
Demonstrate your skills in ABM campaign management, including experience with platforms like 6Sense and Demandbase, and your ability to optimize campaign performance aligned with sales goals.
Apply through multiple channels including Ledger Bennett’s corporate careers page and LinkedIn to maximize your application’s visibility and ensure you reach the right hiring teams.
Connect with current Media Account Directors or marketing leaders at Ledger Bennett on LinkedIn; open conversations with ice breakers like asking about recent successful campaigns they’ve led or expressing curiosity about how the company adapts media strategies for global logistics clients.
Optimize your resume for ATS by incorporating keywords such as 'media planning,' 'programmatic advertising,' 'ABM campaigns,' 'social media activation,' and 'global client management' to ensure your resume passes initial screenings effectively.
Leverage Jennie Johnson’s Power Apply feature to automate tailored applications, identify multiple application portals, and find relevant LinkedIn connections, freeing up your time to focus on interview preparation and networking.
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