Job summary
Job post source
This job is directly from Betches Media
Job overview
The Style Director at Betches Media leads the vision and content creation for Betches Style Instagram, driving the brand's fashion identity and audience engagement across platforms.
Responsibilities and impact
The Style Director develops editorial vision, creates original content, appears on camera, manages Instagram operations, collaborates with sales and other teams, analyzes performance data, oversees community engagement, and identifies social media trends.
Compensation and benefits
The role offers an annual base salary of $115,000 to $140,000 with compensation based on experience and location, plus additional perks and benefits reflecting the company's DEI commitment.
Experience and skills
Candidates need 6-8 years in fashion and social media, proven content production skills, strong writing ability, knowledge of social platforms, organizational skills, and proficiency in Adobe and design tools; e-commerce and branded content experience is a plus.
Work environment and culture
Betches Media fosters a diverse and inclusive culture emphasizing creativity, knowledge, and empowerment, aiming for a workforce reflective of its community and clients.
Company information
Betches Media is a leading digital media and lifestyle brand for women with 250M+ fans, known for humor and entertainment, and part of LBG Media, expanding its global reach and innovation.
Team overview
The Style Director reports to the VP of Editorial and collaborates cross-functionally with editorial, sales, content, and marketing teams.
Unique job features
This role uniquely combines fashion expertise with social media creativity, requiring live event coverage, on-camera presence, and strategic content innovation across multiple platforms.
Company overview
Betches Media is a digital media company that creates content aimed at millennial and Gen Z women, covering topics like pop culture, wellness, career advice, and relationships. Founded in 2011 by three college friends, the company has grown through its popular blog, social media presence, podcasts, and merchandise. Betches generates revenue through advertising, sponsored content, and product sales. Notable for its humorous and relatable voice, Betches has become a significant influencer in the digital media landscape.
How to land this job
Position your resume to highlight your deep expertise in fashion and social media, showcasing your ability to create engaging video and static content that aligns with Betches Media’s witty and candid voice.
Emphasize your experience managing social media accounts, especially Instagram, and your skill in developing original, trend-savvy content that drives audience engagement and growth.
Apply through multiple channels including Betches Media’s corporate careers page and LinkedIn to maximize your application visibility and ensure your resume reaches the right hiring managers.
Connect with current Betches Media employees in editorial and content roles on LinkedIn; open conversations by complimenting recent Betches Style content or asking about their favorite upcoming fashion coverage to break the ice.
Optimize your resume for ATS by incorporating keywords from the job description such as 'social media strategy,' 'content creation,' 'Instagram management,' 'video production,' 'fashion trends,' and 'collaboration with sales teams' to pass initial screenings.
Use Jennie Johnson’s Power Apply feature to automate applying across multiple platforms, tailor your resume with relevant keywords, and identify LinkedIn contacts to network with, freeing you to focus on preparing for interviews and creative portfolio development.
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