Marketing Specialist

TROY, MIPosted 20 days ago

Job summary

• Job post source

  This job is directly from Tyler Technologies

• Job overview

  The Marketing Specialist at Tyler Technologies is responsible for executing marketing projects that drive business goals, lead generation, and brand recognition for Tyler solutions.

• Responsibilities and impact

  The role involves developing and implementing multi-channel marketing campaigns, creating compelling content, managing projects and timelines, supporting events, tracking campaign results, and collaborating with internal teams and clients.

• Experience and skills

  Candidates need a bachelor's degree or equivalent experience, at least 3 years in marketing, strong writing skills, knowledge of marketing communications channels, project management experience, and proficiency in Microsoft Office; technology/software industry and public sector experience are preferred.

• Work environment and culture

  The position is hybrid with 3 days in the office, indicating a flexible work environment with collaboration across locations.

• Job location and travel

  The job is hybrid with a requirement to be in the office three days a week, suggesting a physical office location with some remote work.

• Unique job features

  The role offers diverse marketing responsibilities across various media and event coordination, emphasizing cross-functional teamwork and independent project management.

Company overview

Tyler Technologies is a leading provider of integrated software and technology services to the public sector, including local governments, schools, and other municipal entities. They generate revenue by offering a range of software solutions for public administration, courts and justice, public safety, and education, alongside professional services like consulting, implementation, and support. Founded in 1966, Tyler Technologies has grown through strategic acquisitions and organic expansion, establishing itself as a key player in the public sector technology market.

How to land this job

• Tailor your resume to emphasize your experience in executing multi-channel marketing campaigns, including email, social media, print, and event coordination, as these are key responsibilities at Tyler Technologies.

• Highlight your strong writing skills and familiarity with AP style, showcasing your ability to create compelling content consistent with brand voice for diverse marketing materials like brochures, white papers, and web content.

• Demonstrate your project management capabilities by detailing how you have managed timelines and resources efficiently to deliver marketing projects on time and with measurable impact.

• Apply through multiple platforms such as Tyler Technologies' corporate careers site and LinkedIn to maximize your application visibility and capture different recruiter audiences.

• Connect with current marketing team members or employees in Tyler Technologies' vertical marketing division on LinkedIn; start conversations by complimenting recent campaigns they've worked on or asking about their experience with Tyler's marketing approach.

• Optimize your resume for ATS by incorporating keywords from the job description like 'multi-faceted marketing campaigns,' 'lead generation,' 'project management,' 'content development,' and 'AP style' to ensure it passes automated screening.

• Use Jennie Johnson's Power Apply feature to automate tailored applications, find multiple relevant job posting sites, and identify LinkedIn contacts to network with, saving you time and increasing your chances of landing the Marketing Specialist role at Tyler Technologies.