Job summary
Job post source
This job is directly from Cole Haan
Job overview
The Analyst, CRM at Cole Haan leverages data and analytics to enhance consumer engagement and CRM strategies, impacting customer retention and growth.
Responsibilities and impact
The role involves analyzing customer behavior, collaborating with marketing teams, managing data flows across platforms, building segmentation models, designing reports, conducting A/B testing, and championing new technologies to drive customer loyalty and growth.
Compensation and benefits
The salary ranges from $85,000 to $110,000 annually with eligibility for an annual bonus based on performance, and benefits include health, dental, vision insurance, HSA, 401(k), paid leave, holidays, and company discounts.
Experience and skills
Requires 3+ years in CRM/consumer analytics, preferably in retail/apparel/footwear/fashion, proficiency in SQL and Excel, experience with CRM databases and Tableau, and strong communication skills; R or Python is a plus.
Work environment and culture
Cole Haan emphasizes equal opportunity employment and values diversity, inclusion, and equal treatment of all qualified individuals.
Company information
Cole Haan is a retail company specializing in footwear and apparel, focusing on consumer engagement and performance marketing.
Job location and travel
The position is not available for work in Colorado; other location details are not specified.
Unique job features
The role offers opportunities to work with advanced CRM tools and data platforms like Aptos, Snowflake, Tableau, Cordial, and Attentive, and involves innovative data-driven marketing strategies.
Company overview
Cole Haan is a renowned American brand specializing in footwear and accessories, known for its blend of traditional craftsmanship and innovative design. Established in 1928, the company has a rich history of producing high-quality shoes, bags, and outerwear, catering to both men and women. Cole Haan generates revenue through retail stores, e-commerce, and partnerships with department stores worldwide. Notably, the brand has embraced technology with its ZerøGrand line, which combines comfort and style, reflecting its commitment to modernizing classic designs.
How to land this job
Position your resume to highlight your experience in CRM and consumer analytics, emphasizing your ability to analyze customer behavior across multiple retail channels and drive actionable business insights.
Focus on showcasing your proficiency with SQL, Excel, Tableau, and any experience with CRM databases or CDP tools, as these technical skills are critical for managing data flows and building segmentation models.
Apply through multiple platforms such as Cole Haan's corporate career site and LinkedIn to maximize your chances of being noticed by recruiters and hiring managers.
Connect on LinkedIn with professionals in Cole Haan’s Performance Marketing or CRM teams, using ice breakers like commenting on recent campaigns, asking about their experience with CRM tools like Aptos or Cordial, or expressing genuine interest in how they leverage data to enhance customer engagement.
Optimize your resume for ATS by incorporating keywords from the job description such as 'CRM strategy,' 'customer segmentation,' 'SQL,' 'Tableau,' 'consumer insights,' and 'A/B testing' to ensure it passes automated screening effectively.
Leverage Jennie Johnson's Power Apply feature to automate tailored applications, identify and apply through the best channels, and discover LinkedIn contacts to network with, freeing you up to focus on preparing for interviews and honing your skills.
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