CMI Media Group

Associate Director, Programmatic

CHERRY HILL, NJPosted a month ago

Job summary

  • Job overview

    The Associate Director, Programmatic Media Buying at CMI Media Group leads programmatic strategies and provides thought leadership in the programmatic space, impacting client brand and marketing objectives.

  • Responsibilities and impact

    Daily responsibilities include developing programmatic media strategies, managing relationships with clients and vendors, leading a team, and refining processes for campaign management and optimization.

  • Experience and skills

    Candidates should have 5+ years of experience managing programmatic campaigns, strong analytical and problem-solving skills, and expertise in programmatic buying platforms, preferably with a healthcare background.

  • Company information

    CMI Media Group is a healthcare media agency that focuses on programmatic media buying and aims to establish authority in the healthcare sector.

  • Unique job features

    The role offers opportunities to lead innovative programmatic initiatives, particularly in the healthcare sector, and to represent the organization in public forums.

Company overview

CMI Media Group is a leading healthcare media agency specializing in providing data-driven marketing solutions for pharmaceutical and life sciences companies. They generate revenue through strategic media planning, buying, and analytics services that enhance brand visibility and engagement within the healthcare sector. Founded in 1989, CMI Media Group has a rich history of innovation in healthcare communications, leveraging advanced technology and data analytics to deliver personalized and impactful marketing campaigns. Their expertise lies in integrating media strategies with healthcare insights to drive measurable outcomes for their clients.

How to land this job

  • Position your resume to prominently feature your leadership experience in Programmatic media buying, demonstrating your ability to develop strategies across various channels such as Display, Video, and Audio.

  • Highlight your expertise with programmatic platforms like the Trade Desk, showcasing your analytical skills and experience in managing campaigns that align with client objectives.

  • Apply through multiple channels including CMI Media Group's corporate site and LinkedIn to enhance your visibility and increase your chances of being noticed for this role.

  • Connect with professionals in the Programmatic division at CMI Media Group on LinkedIn to gain insights about the role and the team culture. Ice breakers could include discussing recent trends in programmatic media or asking about their experiences with specific platforms.

  • Optimize your resume for ATS by incorporating relevant keywords from the job description, such as 'Programmatic media strategies,' 'DSPs,' and 'client relationships,' ensuring your application passes initial screenings.

  • Utilizing Jennie Johnson's Power Apply feature will not only streamline your application process but also tailor your resume to match the job requirements, allowing you to focus on networking and other aspects of your job search.

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