Job summary
Job post source
This job is directly from Zenith
Job overview
The Director, Audience Insights & Solutions at Zenith leads audience strategy to drive data-driven business outcomes for clients, impacting media and communication strategies.
Responsibilities and impact
The Director designs audience strategies, analyzes 1st and 3rd party data, builds and presents research-based POVs internally and externally, and collaborates with media, analytics, operations, and data science teams.
Experience and skills
Requires experience managing omni-channel or digital media strategy teams, strong communication and data storytelling skills, curiosity about audience strategy, and proficiency with tools like Epsilon People Cloud and GWI.
Work environment and culture
Zenith values ROI-driven media investments and collaboration across departments, emphasizing measurable business impact and continuous learning.
Company information
Zenith is a full-service media agency part of Publicis Media, known as The ROI Agency, focusing on delivering tangible business outcomes for leading global brands.
Team overview
The role is within the Centralized Intelligence team, which handles audience insights, competitive intelligence, and media strategy to support client media business.
Unique job features
The job involves using advanced audience data tools and delivering strategic insights to senior leaders, emphasizing data-led audience and communication approaches.
Company overview
Zenith is a renowned Swiss watchmaker known for its precision timepieces and innovative craftsmanship. Founded in 1865 by Georges Favre-Jacot, the company has a rich history of pioneering advancements, including the creation of the first integrated automatic chronograph movement, the El Primero, in 1969. Zenith generates revenue through the sale of luxury watches, which are highly regarded for their quality and accuracy. The brand's commitment to excellence and innovation has solidified its reputation in the horology industry.
How to land this job
Tailor your resume to highlight your expertise in designing actionable audience strategies and your experience with omni-channel and digital media strategy, showcasing your ability to drive data-driven business outcomes as emphasized by Zenith's focus on ROI.
Emphasize your proficiency with audience data tools such as Epsilon People Cloud, GWI, MRI, ComScore, and Nielsen, and your skill in translating complex data into compelling, clear presentations for senior leaders both internally and externally.
Apply through multiple platforms including Zenith’s corporate careers site and LinkedIn to maximize your application’s reach and visibility for the Director, Audience Insights & Solutions position.
Connect with current Zenith employees in the Centralized Intelligence or media strategy teams on LinkedIn; use ice breakers like commenting on recent Zenith campaigns, asking about their experience using audience data tools, or expressing enthusiasm for Zenith's ROI-driven media approach.
Optimize your resume for ATS by incorporating keywords from the job description such as 'audience insights,' 'data-driven business outcomes,' 'Epsilon People Cloud,' 'media strategy,' and 'collaboration,' ensuring your resume passes initial automated screenings.
Leverage Jennie Johnson's Power Apply feature to automate tailored applications across multiple job boards and identify relevant LinkedIn connections, freeing you to focus on networking and preparing for interviews.
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