Odd Sox

Director of Storytelling & Brand Voice

ST PETERSBURG, FLPosted 30+ days ago

Job summary

  • Job post source

    This job is directly from Odd Sox

  • Job overview

    The Director of Storytelling & Brand Voice at Odd Sox leads the brand's verbal identity and narrative, shaping communication across all platforms to enhance brand recognition and engagement.

  • Responsibilities and impact

    The role involves developing and refining the brand voice, leading storytelling strategy, writing and overseeing campaign copy, guiding social content and scripts, supervising copywriters, collaborating cross-functionally, and managing a storytelling calendar aligned with brand initiatives.

  • Experience and skills

    Requires 6+ years in copywriting, brand storytelling, or related creative roles with strong leadership skills, screenplay knowledge, and social media expertise; a bachelor's degree in film, Creative Writing, or related field is required, with an MFA or equivalent experience preferred.

  • Work environment and culture

    Odd Sox values innovation, excellence, and a collaborative environment focused on trendsetting designs and quality products.

  • Company information

    Odd Sox is a premium sock and accessories brand based in Tampa Bay known for trendsetting designs, superior quality, and affordability.

  • Job location and travel

    The position is based in Tampa Bay with typical office work involving computer use and some physical lifting.

  • Unique job features

    This leadership role uniquely blends creative direction, hands-on copywriting, and strategic storytelling across diverse marketing channels.

Company overview

Odd Sox is a fashion company known for its unique and bold sock designs that cater to a wide range of tastes and preferences. They make money by selling their products directly to consumers through their online store and various retail partnerships. Founded in 2013, Odd Sox quickly gained popularity for its creative approach to an everyday accessory, often collaborating with popular brands and personalities to offer limited edition collections. Their focus on individuality and self-expression has helped them carve out a niche in the fashion industry, making them a distinctive choice for those looking to make a statement with their footwear.

How to land this job

  • Position your resume to emphasize your leadership in brand storytelling, creative direction, and hands-on copywriting, showcasing your ability to shape and maintain a consistent brand voice across multiple platforms.

  • Highlight your experience managing creative teams and collaborating cross-functionally with marketing, design, and product teams, as well as your skills in screenplay format, story structure, and digital content strategy.

  • Apply through multiple channels such as Odd Sox's corporate careers page, LinkedIn, and other job boards where the role is posted to maximize your chances of visibility and consideration.

  • Connect on LinkedIn with current Odd Sox employees in marketing, creative, or content leadership roles; start conversations by complimenting recent campaigns or asking about how the brand voice is evolving in their digital content.

  • Optimize your resume for ATS by integrating keywords from the job description like 'brand voice,' 'storytelling strategy,' 'copywriting leadership,' 'social media content,' and 'cross-functional collaboration' to ensure it passes automated screenings.

  • Use Jennie Johnson's Power Apply feature to automate tailored applications, identify the best places to apply, and find relevant LinkedIn connections to network with, allowing you to focus more on preparing for interviews and refining your portfolio.

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