Job summary
Job post source
This job is directly from PMG
Job overview
The Programmatic Media Senior Lead at PMG leads programmatic advertising strategies to drive impactful results for clients and mentors the team to achieve high performance.
Responsibilities and impact
The role involves leading strategic direction and tactical execution of programmatic campaigns, engaging with senior clients, monitoring performance, championing innovation and training, mentoring team members, and building media partner relationships.
Compensation and benefits
PMG offers professional development, generous PTO, paid parental leave, competitive 401(k) matching, fertility and family support, pet insurance, lifestyle spending accounts, annual bonuses, volunteering hours, and AI enterprise licenses with training.
Experience and skills
Candidates need 7+ years in digital media and programmatic advertising, strong expertise in programmatic tools and channels, proficiency in analytics and data tools like Excel and SQL, leadership skills, and a customer-focused mindset.
Career development
PMG provides learning and development programs, mentorship, and career advancement support to foster professional growth.
Work environment and culture
PMG fosters an innovative, curious, and collaborative culture focused on inclusion, diversity, and employee well-being, emphasizing grit, agility, and continuous improvement.
Company information
PMG is a global independent marketing services and technology company recognized for innovation and excellence, serving major brands across 85+ countries with over 900 employees.
Team overview
The Programmatic team is a close-knit group of strategists and buyers collaborating with media, creative, and technology teams to deliver full-funnel marketing strategies.
Unique job features
The job features use of PMG's proprietary marketing intelligence platform Alli, leadership in programmatic innovation, and access to AI enterprise tools and training.
Company overview
PMG, or Publicis Media Group, is a global media agency that specializes in digital marketing, media strategy, and data analytics. They generate revenue by offering comprehensive media solutions, including media buying, planning, and performance marketing, to a diverse range of clients across various industries. Founded in 2010, PMG has grown rapidly, earning a reputation for leveraging cutting-edge technology and data-driven insights to deliver impactful marketing campaigns. The company is known for its innovative approach and commitment to driving measurable results for its clients.
How to land this job
Position your resume to emphasize your 7+ years of experience in digital media and programmatic advertising, highlighting your leadership in strategic campaign direction and team mentorship to align with PMG’s collaborative culture.
Highlight your proficiency with programmatic platforms such as DSPs, ad exchanges, and ad servers, as well as your expertise in leveraging channels like CTV, OLV, display, and audio to demonstrate your ability to drive full-funnel media strategies.
Apply via multiple channels including PMG’s corporate careers page and LinkedIn to maximize your application’s reach and visibility for the Programmatic Media Senior Lead role.
Connect with current PMG employees in the programmatic or media strategy divisions on LinkedIn; use ice breakers like commenting on PMG’s recent innovations with their Alli platform or asking how they integrate programmatic strategies across client campaigns to start meaningful conversations.
Optimize your resume for ATS by incorporating keywords from the job description such as 'programmatic advertising,' 'campaign optimization,' 'data analysis,' 'Alli platform,' 'media strategy,' and 'team leadership' to ensure it passes automated screenings.
Leverage Jennie Johnson’s Power Apply feature to automate tailored applications, identify all relevant application portals, and find LinkedIn contacts to network with, allowing you to focus your energy on interview preparation and skill enhancement.
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