Job summary
Job post source
This job is directly from Sony Pictures Entertainment
Job overview
The Senior Manager, Influencer Marketing at Sony Pictures Entertainment leads influencer and creator marketing campaigns to support theatrical and lifecycle projects, driving impactful digital marketing strategies within the entertainment industry.
Responsibilities and impact
The role involves developing and executing influencer strategies, managing campaigns end-to-end, coordinating with agencies and talent, supporting event logistics, collaborating with platform partners, conducting outreach, tracking campaign metrics, and managing budgets to ensure successful influencer marketing initiatives.
Compensation and benefits
The position offers a base salary range of $109,288 to $142,075, potential annual incentives, and comprehensive benefits, with salary depending on qualifications, experience, education, and location.
Experience and skills
Candidates should have 5-7 years of experience in social, publicity, or influencer marketing, strong knowledge of social media platforms like TikTok, YouTube, Instagram, and X, excellent communication skills, proficiency in Microsoft Office, and the ability to manage multiple projects and work collaboratively; a Bachelor's degree is preferred.
Work environment and culture
Sony Pictures Entertainment values diversity and inclusion, offering equal opportunity employment and accommodations during the hiring process, fostering a professional and collaborative team environment focused on innovation in digital marketing.
Company information
Sony Pictures Entertainment is a major entertainment company specializing in theatrical and lifecycle marketing, known for leveraging influencer and creator marketing to drive social engagement and cultural impact.
Team overview
The Senior Manager will work closely with the influencer marketing team, supporting two marketing leads and collaborating cross-functionally with publicity, legal, creative content, and external agencies.
Application process
Applicants may request accommodations for the hiring process by contacting SPE_Accommodation_Assistance@spe.sony.com; no other specific application instructions are provided.
Unique job features
This role offers the opportunity to work on first-to-market creator and talent-driven campaigns across major social platforms, engage with emerging trends, and collaborate with top digital influencers and platform partners.
Company overview
Sony Pictures Entertainment, Inc. is a subsidiary of Sony Group Corporation, specializing in film, television, and digital content production and distribution. They generate revenue through box office sales, television licensing, streaming services, and home entertainment. Founded in 1987 after Sony acquired Columbia Pictures, the company has a rich history of producing iconic films and TV shows. Key franchises include Spider-Man, Jumanji, and the James Bond series, making it a significant player in the global entertainment industry.
How to land this job
Position your resume to highlight your experience in influencer and creator marketing, emphasizing your ability to develop and execute campaigns across platforms like TikTok, YouTube, Instagram, and X, aligning with Sony Pictures Entertainment's focus on digital culture and entertainment marketing.
Emphasize skills in managing influencer relationships, coordinating with talent managers, handling contracts, and working cross-functionally with legal, publicity, and creative teams, showcasing your strategic and organizational expertise.
Apply through multiple channels including Sony Pictures Entertainment's corporate careers site and LinkedIn to maximize your application visibility and increase your chances of being noticed.
Connect with professionals in Sony Pictures' Influencer and Creator Marketing division on LinkedIn; use ice breakers like complimenting recent campaigns they've led or asking about emerging trends in creator marketing within the entertainment industry to start meaningful conversations.
Optimize your resume for ATS by incorporating keywords from the job description such as 'influencer campaigns,' 'creator strategy,' 'social media platforms,' 'campaign metrics,' and 'cross-functional collaboration' to ensure it passes initial screenings.
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