Job summary
Job post source
This job is directly from AppFolio
Job overview
The Sr. Manager, Marketing Content at AppFolio leads the content marketing strategy to support go-to-market initiatives, driving growth and customer engagement through diverse content formats.
Responsibilities and impact
The role involves developing and executing content strategies, managing a team of content creators, overseeing content production workflows, collaborating with cross-functional teams, innovating content formats including AI integration, and analyzing content performance metrics.
Compensation and benefits
The role offers a base salary range of $138,400 to $173,000, with additional benefits and discretionary bonuses available to full-time employees.
Experience and skills
Candidates need at least 5 years in content marketing with 2 years in leadership, strong SEO knowledge, excellent writing and project management skills, and the ability to analyze data for content performance.
Career development
AppFolio provides opportunities for growth through high-performance culture, coaching, mentorship, and skill development in a dynamic, fast-growing company.
Work environment and culture
AppFolio fosters a culture of innovation, impact, diversity, and connection with flexible hybrid work environments and a commitment to equal opportunity.
Company information
AppFolio is a technology leader in real estate, offering innovative platforms to enhance community connection and operational efficiency.
Team overview
The candidate will join a collaborative marketing team including content creators, product marketers, and other specialists focused on driving innovation and growth.
Job location and travel
The job location is flexible with hybrid work options, and more details are available on the company's website.
Unique job features
The position uniquely emphasizes innovation in content marketing, particularly leveraging AI to transform content creation and distribution processes.
Company overview
AppFolio is a leading provider of cloud-based software solutions tailored for property management and legal industries. Founded in 2006, the company offers comprehensive tools for property managers to streamline operations, enhance tenant services, and manage finances, while its legal practice management software aids law firms in case management and billing. AppFolio generates revenue through subscription fees and value-added services. Significant milestones include its IPO in 2015 and continuous innovation in AI-driven features, making it a key player in its sectors.
How to land this job
Position your resume to highlight leadership in content marketing, emphasizing your ability to develop and execute comprehensive content strategies aligned with go-to-market initiatives at AppFolio.
Focus on showcasing your experience managing diverse content formats such as emails, webinars, blogs, and podcasts while demonstrating your knowledge of SEO and content optimization.
Apply through multiple channels including AppFolio's official career page and LinkedIn to maximize your chances of visibility and consideration for the Senior Manager, Marketing Content role.
Connect with current marketing team members or content leaders at AppFolio on LinkedIn; start conversations by referencing recent content campaigns they led or by asking how AI is being integrated into their content strategy.
Optimize your resume for ATS by incorporating keywords from the job description such as 'content strategy,' 'go-to-market,' 'content marketing,' 'SEO,' 'project management,' and 'AI-powered content creation' to ensure it passes automated screenings.
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