Job summary
Job post source
This job is directly from IQVIA
Job overview
The Marketing Director at IQVIA leads strategic marketing for the U.S. Advisory and Brand Intelligence Center, driving business growth through innovative campaigns and market insights.
Responsibilities and impact
The role involves developing marketing plans, creating persona messaging, executing integrated campaigns, coordinating with marketing teams, leveraging new technologies, producing sales support materials, measuring campaign ROI, managing budgets, and reporting to senior leaders.
Compensation and benefits
The base pay range is $107,900 to $300,800 annually, with potential bonuses, incentive plans, and comprehensive health and welfare benefits.
Experience and skills
Requires a bachelor's degree in marketing, 10+ years of strategic marketing experience, preferably in healthcare or B2B technology marketing, strong digital marketing skills, excellent communication, organizational abilities, and a proactive attitude.
Work environment and culture
IQVIA values innovation, continuous learning, and diversity, offering a dynamic and fast-paced environment with a commitment to equal opportunity employment.
Company information
IQVIA is a global leader in clinical research services, commercial insights, and healthcare intelligence, supporting life sciences and healthcare industries to improve patient outcomes worldwide.
Job location and travel
The candidate must reside in the same country as the job location, ideally in the Eastern or Central Time zones to support client needs.
Unique job features
The role emphasizes innovative marketing technologies, integrated campaigns across multiple channels, and a strong focus on measuring and optimizing marketing ROI.
Company overview
IQVIA is a global leader in advanced analytics, technology solutions, and contract research services for the life sciences industry. They generate revenue by providing data-driven insights and innovative solutions that help pharmaceutical, biotechnology, and medical device companies improve their clinical, commercial, and real-world operations. Formed through the merger of IMS Health and Quintiles in 2016, IQVIA combines deep domain expertise with advanced analytics to drive healthcare forward. Their extensive history and commitment to leveraging data and technology make them a pivotal player in enhancing patient outcomes and healthcare efficiency worldwide.
How to land this job
Position your resume to highlight your strategic marketing leadership, especially in healthcare and technology B2B sectors, focusing on developing and executing integrated marketing campaigns that drive business growth in the life sciences industry.
Emphasize your experience with persona messaging platforms, competitive market analysis, ROI tracking, and cross-functional collaboration, showcasing your ability to influence pipeline and optimize marketing spend.
Apply through multiple channels including IQVIA's official careers site and LinkedIn to maximize your application visibility and ensure your resume reaches the right hiring teams.
Connect with current IQVIA marketing professionals on LinkedIn, particularly those in the Advisory and Brand Intelligence division, using ice breakers such as commenting on recent IQVIA marketing initiatives or asking about evolving marketing strategies in life sciences.
Optimize your resume for ATS by incorporating keywords from the job description like 'strategic marketing plans,' 'persona messaging,' 'ROI measurement,' 'digital marketing,' and 'life sciences industry' to improve your chances of passing automated screenings.
Leverage Jennie Johnson's Power Apply feature to automate tailored applications, identify the best job portals for submission, and find relevant LinkedIn contacts to network with, allowing you to focus more on preparing for interviews and refining your personal brand.
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