Job summary
Job post source
This job is directly from Related Companies
Job overview
The Vice President of Brand Marketing leads the corporate brand strategy to enhance Related Companies' brand across all channels and asset classes, impacting the company's reputation and market presence.
Responsibilities and impact
The role involves designing and directing brand marketing plans, refreshing brand identity, leading a creative team, managing multi-platform marketing, collaborating with HR and communications, overseeing budgets, and promoting analytics-driven marketing.
Compensation and benefits
The position offers a base salary range of $250,000 to $280,000, discretionary bonuses, and a comprehensive benefits package.
Experience and skills
Candidates need a Bachelor's degree in Marketing or related fields, 15+ years in brand marketing with agency and in-house experience, strong storytelling and digital skills, and leadership experience in fast-paced environments.
Career development
Related Companies invests in talent development, encouraging innovation, entrepreneurial spirit, and challenges to foster growth and impact within the company.
Work environment and culture
The company promotes a positive, team-oriented culture valuing every voice, with a focus on innovation, excellence, and community impact.
Company information
Related Companies, founded in 1972, is a leading privately-owned US real estate firm with a $60 billion asset portfolio including Hudson Yards, headquartered in NYC with global offices.
Team overview
The candidate will lead a high-performing team of marketing, design, and creative professionals, working closely with senior executives.
Job location and travel
The company is headquartered in New York City, with major developments worldwide; the job is onsite as indicated.
Unique job features
The role offers the opportunity to shape a major real estate brand's identity and narrative, working on high-profile projects and cross-functional initiatives.
Company overview
Related Companies, L.P. is a prominent American real estate firm headquartered in New York City, with additional offices across the United States, including West Palm Beach and Boston. Founded in 1972 by Stephen M. Ross, the company focuses on real estate development, investment, and management. It is known for its innovative approach to real estate and is the largest privately-owned real estate firm in the U.S. Related Companies operates various subsidiaries, including Related Beal in Boston, which specializes in development and investment opportunities in the greater Boston area. The company is also committed to affordable housing, aiming to preserve affordability while enhancing community living standards.
How to land this job
Position your resume to emphasize your extensive leadership in brand marketing, highlighting experience in brand architecture, integrated marketing strategies, and storytelling that aligns with Related Companies' diverse portfolio and values.
Highlight your ability to lead multidisciplinary teams, manage creative services, and collaborate with senior executives to drive brand consistency and amplify impact across multiple channels including digital and social media.
Apply through multiple platforms such as Related Companies’ official careers page and LinkedIn to maximize your application’s visibility and reach.
Connect on LinkedIn with professionals in Related’s brand marketing or creative services divisions; use ice breakers like referencing Related’s Hudson Yards project or expressing admiration for their innovative brand strategies to start meaningful conversations.
Optimize your resume for ATS by incorporating keywords from the job description such as 'brand architecture,' 'integrated marketing,' 'storytelling,' 'digital strategy,' 'team leadership,' and 'employer branding' to ensure your resume passes automated screenings.
Leverage Jennie Johnson’s Power Apply feature to automate tailoring your resume, identify multiple application portals, and find relevant LinkedIn contacts, allowing you to focus your energy on preparing for interviews and networking effectively.
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