Job summary
Job post source
This job is directly from theMednet
Job overview
The Head of Marketing at theMednet is a strategic and execution-focused role responsible for shaping the brand, voice, and market presence to drive growth and demand generation.
Responsibilities and impact
The role involves developing go-to-market strategies, creating key messaging, overseeing content development, leading marketing campaigns, enabling sales, managing budgets, analyzing market trends, and collaborating cross-functionally to support business goals.
Experience and skills
Candidates need 6-8+ years in marketing strategy and operations, preferably in Healthcare, Pharma, or Tech, with strong project management, budget management skills, and preferably an MBA and startup experience.
Work environment and culture
theMednet values a mission-driven culture prioritizing physicians, ownership, a can-do attitude, and respectful treatment of colleagues, fostering a collaborative and impactful work environment.
Company information
theMednet is a profitable, fast-growing company founded by physicians and engineers from Yale and MIT, focused on delivering expert medical knowledge to physicians to improve patient outcomes, with a large physician network and recognized by Inc. Magazine.
Unique job features
This is the first dedicated marketing role at theMednet, offering a unique opportunity to shape the company's brand and market presence in a mission-driven healthcare tech startup.
Company overview
theMednet is a healthcare technology company that provides an online platform designed to facilitate knowledge sharing among oncologists and other medical professionals. They generate revenue through subscription fees from medical institutions and partnerships with pharmaceutical companies. Founded in 2014, theMednet has grown by addressing the need for a centralized, reliable source of expert medical opinions and information, particularly in the field of oncology. Their platform allows doctors to ask questions and receive answers from leading experts, helping to improve patient care and outcomes.
How to land this job
Position your resume to showcase strategic leadership in marketing, emphasizing your experience in go-to-market strategies, brand messaging, and demand generation relevant to enterprise B2B and startup environments.
Highlight your ability to collaborate cross-functionally with product, sales, and medical teams, and your skills in content development, campaign execution, and budget management to demonstrate your comprehensive marketing expertise.
Apply through multiple channels including theMednet's corporate career page and LinkedIn to maximize your chances of being noticed for the Head of Marketing role.
Connect with current marketing or leadership employees at theMednet on LinkedIn; use ice breakers such as commenting on their recent campaign successes, referencing the company's mission to help physicians, or asking about their experience working in a high-growth, mission-driven startup.
Optimize your resume for ATS by incorporating keywords from the job description like 'go-to-market strategy,' 'brand messaging,' 'demand generation,' 'budget management,' and 'cross-functional collaboration' to ensure your resume passes initial screenings.
Use Jennie Johnson's Power Apply feature to automate tailored applications, identify multiple application portals, and find LinkedIn contacts to network with, allowing you to focus your energy on preparing for interviews and refining your pitch.
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