Job summary
Job overview
The Digital Content Specialist at Houston Symphony leads creation and management of paid and organic social media content to connect audiences with the Symphony's mission and music.
Responsibilities and impact
The role involves managing social media content across platforms, collaborating with internal teams and external agencies, analyzing campaign performance, supporting creative projects, coordinating content production, handling customer service on social media, and attending events for coverage.
Experience and skills
Requires a Bachelor's degree in marketing, advertising, communications or related field, 2-4 years of digital marketing and social media management experience, expertise in social media strategies, knowledge of Google Ads/GA4 and Meta advertising, and strong organizational and communication skills; performing arts experience is a plus.
Company information
Houston Symphony is a performing arts organization focused on music and community impact.
Team overview
The role reports to the Creative Director and collaborates with Marketing, Development, Education, Artistic Operations teams, and external digital marketing agencies.
Unique job features
The job includes attending concerts and events for social media coverage and working occasional evening/weekend hours for concert duty.
Company overview
Houston Symphony is a renowned American orchestra based in Houston, Texas, known for its exceptional performances of classical and contemporary music. Founded in 1913, it has a rich history of artistic excellence and community engagement, performing at the Jesse H. Jones Hall for the Performing Arts. The Symphony generates revenue through ticket sales, donations, sponsorships, and educational programs. Notable milestones include collaborations with world-class musicians and international tours, making it a pivotal cultural institution in the region.
How to land this job
Position your resume to emphasize your expertise in managing organic and paid social media campaigns across platforms like Facebook, Instagram, LinkedIn, and TikTok, highlighting your ability to coordinate with marketing teams and external agencies.
Focus on showcasing your skills in social media analytics, A/B testing, and data-driven reporting to demonstrate your capability to optimize digital campaigns and support strategic decision-making.
Apply through multiple channels including Houston Symphony's official career page, LinkedIn, and other job boards to maximize your application visibility.
Connect with marketing and creative team members at Houston Symphony on LinkedIn, using ice breakers such as commenting on recent Symphony social media campaigns or expressing enthusiasm for their community engagement initiatives.
Optimize your resume for ATS by incorporating keywords from the job description like 'social media management,' 'digital marketing strategies,' 'Google Ads,' 'Meta advertising,' 'A/B testing,' and 'content creation' to ensure it passes automated screenings.
Utilize Jennie Johnson's Power Apply feature to automate tailoring your resume, submitting applications through multiple platforms, and identifying LinkedIn contacts to network with, allowing you to focus your time on preparation and interview readiness.
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