Job summary
Job post source
This job is directly from NEOGOV
Job overview
The Director of Product Marketing at NEOGOV leads the product marketing team to define and execute strategies that drive product positioning, competitive intelligence, and go-to-market success across a diverse product portfolio.
Responsibilities and impact
The role involves developing messaging kits, overseeing competitive intelligence, leading new product launches, managing quarterly feature communications, leading a team of product marketing managers, integrating customer insights, planning conference content, creating sales enablement materials, and driving multi-channel marketing campaigns.
Compensation and benefits
NEOGOV offers competitive wages, comprehensive medical, dental, and vision benefits from day one, generous PTO, 401K matching, 12-week paid parental leave, and an inclusive work environment with company-provided lunches and stocked kitchen in the Draper office.
Experience and skills
Candidates should have 7+ years in product marketing with 3+ years in leadership, preferably in B2B SaaS or tech, proven marketing strategy execution, team leadership skills, expertise in market research and competitive analysis, experience with product launches, sales enablement, and strong communication skills; government or public safety tech experience is preferred.
Career development
The position offers autonomy to grow and find a career path with supportive leadership, encouraging professional growth and innovation.
Work environment and culture
NEOGOV promotes an entrepreneurial, inclusive, and diverse work environment focused on customer success and innovation, with a hybrid work model based in Draper, Utah.
Company information
NEOGOV is a fast-growing SaaS leader in the public sector, recognized as one of the top 50 fastest growing private software companies in the U.S., providing employee lifecycle management software to public sector clients.
Team overview
The Director leads a team of five product marketing managers, each managing 4-5 products, working closely with product, sales, and customer success teams.
Job location and travel
This is a hybrid position based in the Draper, Utah office with some remote work flexibility.
Unique job features
The role is distinguished by its leadership over a large and diverse product portfolio, involvement in strategic multi-channel campaigns, and direct impact on product launches and customer engagement events.
Company overview
NEOGOV is a leading provider of human resources software solutions for the public sector, including government agencies, educational institutions, and non-profit organizations. The company generates revenue through subscription-based services for its comprehensive suite of HR tools, which streamline recruitment, onboarding, performance management, and compliance processes. Founded in 2000, NEOGOV has grown significantly by focusing on the unique needs of public sector HR departments, and it has established itself as a trusted partner in modernizing and improving HR operations.
How to land this job
Position your resume to highlight your leadership in product marketing, emphasizing your experience in developing and executing product marketing strategies, especially in B2B SaaS or technology sectors.
Emphasize your skills in competitive intelligence, go-to-market strategy for new product launches, and your ability to lead cross-functional teams including sales, product, and customer success.
Apply through multiple platforms such as NEOGOV's corporate careers page, LinkedIn, and relevant job boards to maximize your application exposure.
Connect on LinkedIn with current NEOGOV marketing team members or product marketing managers; start conversations by complimenting recent product launches, asking about the team culture, or inquiring how they integrate customer insights into their strategies.
Optimize your resume for ATS by incorporating keywords like 'product marketing strategy,' 'competitive intelligence,' 'go-to-market,' 'sales enablement,' and 'B2B SaaS,' ensuring your resume matches the language used in the job description.
Use Jennie Johnson's Power Apply feature to automate tailoring your resume, applying across multiple job boards, and identifying LinkedIn contacts to network with, saving you valuable time and increasing your chances of landing the role.
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