Job summary
Job post source
This job is directly from UNIQLO
Job overview
The Director of Digital Marketing at UNIQLO leads the digital marketing strategy to drive brand awareness and revenue growth for UNIQLO USA's e-commerce and stores, managing a team and optimizing marketing efforts.
Responsibilities and impact
The role involves overseeing full-funnel marketing strategies, managing the digital media budget and KPIs, leading the digital marketing team, handling agency relationships, collaborating cross-functionally, and reporting to executive leadership.
Compensation and benefits
The position offers an annual salary range of $165,000 to $170,000 with eligibility for bonuses, and includes standard equal opportunity employment benefits.
Experience and skills
Candidates should have 8-12 years of digital marketing experience in retail, expertise in multi-channel campaigns, budget management, knowledge of U.S. consumer media behavior, and strong communication and leadership skills.
Work environment and culture
UNIQLO values simplicity, quality, and innovation in apparel, fostering a collaborative environment with frequent in-person collaboration and cross-functional teamwork.
Company information
UNIQLO is a global apparel brand rooted in Japanese values, focusing on simplicity, quality, and longevity with innovative LifeWear clothing designed for modern elegance and comfort.
Team overview
The candidate will lead a digital marketing team of about 5 direct reports and work with various agencies and internal stakeholders.
Job location and travel
The job is based in the USA with frequent in-person collaboration expected.
Unique job features
The role offers the opportunity to lead digital marketing at a major global brand, managing large budgets and integrating the latest marketing technologies.
Company overview
UNIQLO, a subsidiary of Fast Retailing Co., Ltd., is a Japanese casual wear designer, manufacturer, and retailer known for its high-quality, affordable clothing. The company generates revenue through its extensive global retail network, e-commerce platforms, and innovative product lines such as HEATTECH and AIRism. Founded in 1949, UNIQLO has grown significantly, emphasizing sustainability and technology-driven solutions in its operations. Notable milestones include the opening of flagship stores in major cities worldwide and collaborations with renowned designers and brands.
How to land this job
Position your resume to highlight leadership in digital marketing specifically within retail, emphasizing your experience managing multi-channel campaigns and large marketing budgets aligned with profitability and growth.
Focus on showcasing your expertise in full-funnel marketing strategies, budget ownership, cross-functional collaboration, and your ability to optimize marketing mix and integrate marketing technology.
Apply through multiple platforms including UNIQLO's corporate careers site, LinkedIn, and other reputable job boards to maximize your visibility and chances of consideration.
Connect on LinkedIn with current digital marketing leaders or team members at UNIQLO, using ice breakers such as commenting on recent UNIQLO campaigns, asking about their experience integrating new marketing technologies, or inquiring about team culture and growth opportunities.
Ensure your resume is ATS-optimized by incorporating keywords from the job description like 'full-funnel marketing strategy,' 'digital media budget,' 'performance marketing,' 'cross-functional collaboration,' and 'marketing KPIs' to pass initial screenings effectively.
Utilize Jennie Johnson's Power Apply feature to automate tailored applications across multiple channels, identify LinkedIn connections for networking, and optimize your resume for ATS, allowing you to focus on preparing for interviews and strategic networking.
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