Madison Square Garden Entertainment Corp.

Specialist Performance Marketing

NEW YORK, NYPosted 22 days ago

Job summary

  • Job post source

    This job is directly from Madison Square Garden Entertainment Corp.

  • Job overview

    The Specialist Performance Marketing role at Madison Square Garden Entertainment Corp. focuses on executing digital marketing initiatives to support multiple entertainment brands, enhancing audience engagement and ticket sales.

  • Responsibilities and impact

    The role involves creating and deploying email campaigns, coordinating with stakeholders and agencies, managing audience segmentation, supporting Salesforce Marketing Cloud activities, collaborating on campaign strategy, partnering with data teams for insights, reporting performance, maintaining documentation, and researching marketing innovations.

  • Compensation and benefits

    The position offers a salary range of $65,000 to $90,000 USD and emphasizes employee growth with tools and resources for career development, along with a commitment to diversity and equal opportunity employment.

  • Experience and skills

    Candidates need 3+ years of digital marketing experience, proficiency in email HTML/CSS, knowledge of marketing technologies, experience with Salesforce Marketing Cloud, understanding of databases and segmentation, analytical skills, CRM best practices knowledge, problem-solving abilities, and strong collaboration and organizational skills.

  • Career development

    MSG Entertainment prioritizes employee growth and longevity by providing resources and tools to help employees develop skills and advance their careers.

  • Work environment and culture

    The company values diversity, equal opportunity, and inclusivity, fostering a supportive work environment that complies with all relevant laws and accommodates employee needs.

  • Company information

    Madison Square Garden Entertainment Corp. is a leader in live entertainment, managing iconic venues and productions with a rich history of delivering diverse events to millions annually.

  • Team overview

    The Specialist will support the Performance Marketing team across multiple MSG brands including Rockettes, Concerts & Bookings, New York Rangers, and New York Knicks, collaborating with internal stakeholders and external partners.

  • Unique job features

    The role offers the opportunity to work with a variety of marketing channels including CRM, email, SMS, and Salesforce Marketing Cloud, supporting high-profile entertainment brands and leveraging data-driven marketing strategies.

Company overview

Madison Square Garden Entertainment Corp. is a premier live entertainment company known for operating iconic venues like Madison Square Garden, Radio City Music Hall, and the Beacon Theatre. They generate revenue through ticket sales, sponsorships, and broadcasting rights for sports events, concerts, and theatrical productions. Founded in 2015, the company has a rich history tied to its legendary venues and has expanded its portfolio with innovative projects like the MSG Sphere, a state-of-the-art entertainment venue in Las Vegas.

How to land this job

  • Tailor your resume to emphasize your expertise in digital marketing channels such as email and SMS, with a strong focus on Salesforce Marketing Cloud tools like Journey Builder, Automation Studio, and Email Studio, as these are central to the role at Madison Square Garden Entertainment Corp.

  • Highlight your experience in audience segmentation, CRM best practices, and compliance with regulations like CAN-SPAM and GDPR, showcasing your ability to deliver highly targeted and personalized marketing campaigns that drive engagement and conversions.

  • Apply through multiple platforms including the Madison Square Garden Entertainment Corp. corporate careers page and LinkedIn to maximize your chances of being noticed by recruiters and hiring managers.

  • Connect with current employees in the Performance Marketing or CRM teams at Madison Square Garden Entertainment Corp. on LinkedIn, using ice breakers such as commenting on recent MSG Entertainment campaigns, asking about how they integrate data insights into marketing strategies, or expressing enthusiasm for MSG’s iconic brands like the Rockettes or New York Knicks.

  • Optimize your resume for ATS systems by incorporating specific keywords from the job description such as 'Salesforce Marketing Cloud,' 'email campaigns,' 'audience segmentation,' 'CRM compliance,' and 'digital marketing initiatives' to ensure your application passes initial automated screenings.

  • Use Jennie Johnson's Power Apply feature to automate tailored applications, identify the best job portals for submission, and discover relevant LinkedIn connections to network with, allowing you to focus your time and energy on preparing for interviews and refining your skills.

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