Job summary
Job post source
This job is directly from Shift Paradigm
Job overview
The Lead Strategist at Shift Paradigm leads email personalization strategies for clients, focusing on data-driven insights to enhance marketing impact and business results.
Responsibilities and impact
The Lead Strategist creates measurable email marketing strategies, interprets data using dashboards and Excel, presents insights to clients, leads client meetings, stays updated on email marketing trends, identifies growth opportunities, ensures timely and accurate analysis delivery, and collaborates with clients and internal teams including data engineers.
Experience and skills
Requires 6-8+ years in email marketing, preferably in travel or financial services, strong data analysis and business acumen, proficiency with Excel and dashboards like Tableau, advanced email marketing metrics knowledge, and excellent communication skills; familiarity with Salesforce Marketing Cloud is preferred.
Work environment and culture
The role supports a work-from-almost-anywhere framework with east coast hours, indicating a flexible and remote-friendly environment.
Team overview
The Lead Strategist reports to the Senior Director of Insights & Analytics and collaborates with data engineers, designers, and writers.
Job location and travel
Remote with east coast working hours.
Unique job features
The role emphasizes strategic partnership with clients, deep data analysis for personalized email marketing, and leadership in client presentations and strategy execution.
Company overview
Shift Paradigm is a marketing and technology consultancy that specializes in helping businesses transform their marketing operations and strategies through data-driven insights and advanced technology solutions. They generate revenue by offering services such as marketing automation, customer data management, and digital transformation consulting. Founded with a mission to bridge the gap between marketing and technology, Shift Paradigm has evolved by acquiring and merging with other firms to expand its expertise and service offerings, making it a significant player in the marketing technology landscape.
How to land this job
Position your resume to emphasize your 6-8+ years of experience in email marketing, especially within travel or financial services, highlighting your strategic role in driving measurable business results through email personalization.
Focus on showcasing your analytical skills, proficiency with data visualization tools like Tableau and AWS, and your ability to interpret large datasets to generate actionable insights that influence marketing strategies.
Apply through multiple channels including Shift Paradigm's corporate careers page and LinkedIn to maximize your chances of being noticed by recruiters and hiring managers.
Connect with current Shift Paradigm employees in the Insights & Analytics or Strategic Consulting divisions on LinkedIn; start conversations by referencing recent email marketing trends or complimenting their work on data-driven client strategies to break the ice.
Optimize your resume for ATS by incorporating keywords from the job description such as 'email marketing,' 'data analysis,' 'customer personalization,' 'Tableau,' 'AWS,' 'strategic recommendations,' and 'financial services.'
Leverage Jennie Johnson's Power Apply feature to automate tailored resume submissions, identify multiple application portals, and find relevant LinkedIn contacts, allowing you to focus your energy on preparing for interviews and networking.
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