Job summary
Job post source
This job is directly from Carriage Services
Job overview
The Digital Marketing Specialist at Carriage Services is responsible for elevating the brand and driving lead generation through strategic digital marketing initiatives.
Responsibilities and impact
The role involves developing and executing digital marketing campaigns, supporting marketing automation with Microsoft Dynamics 365, assisting with website administration, collaborating with e-commerce and web strategy teams, analyzing campaign performance, and maintaining communication with internal stakeholders.
Compensation and benefits
The position offers a salary range of $75,000 to $80,000 per year with full-time employment and work-from-home on Fridays.
Experience and skills
Candidates need 3-5 years of digital marketing experience, proficiency with Google Analytics, CMS platforms like WordPress or Sitecore, email marketing and automation tools, social and paid campaign strategy, project management skills, and strong communication; preferred qualifications include vendor liaison experience, Google Analytics certification, Microsoft Dynamics 365 knowledge, and bilingual Spanish skills.
Work environment and culture
The job offers a hybrid work environment with remote work on Fridays, emphasizing collaboration with multiple internal teams and stakeholders.
Job location and travel
The job is located at 3040 Post Oak Blvd, Houston, TX 77056 with remote work on Fridays.
Unique job features
The role uniquely integrates marketing automation with Microsoft Dynamics 365 and involves close collaboration with e-commerce and web strategy teams to optimize digital campaigns and website performance.
Company overview
Carriage Services is a leading provider of funeral and cemetery services in the United States. They generate revenue through funeral home operations, cemetery property sales, and related merchandise and services. Founded in 1991, Carriage Services has grown through strategic acquisitions and partnerships, emphasizing personalized, high-quality care for families during difficult times. Their business model focuses on decentralized operations, allowing local managers to tailor services to community needs while maintaining corporate support and resources.
How to land this job
Position your resume to highlight your hands-on experience with digital marketing channels, especially your skills with Google Analytics, CMS platforms like WordPress, and marketing automation tools such as Microsoft Dynamics 365.
Emphasize your ability to manage and optimize digital campaigns across social media and email, showcasing your project management skills and collaboration with cross-functional teams to drive lead generation.
Apply through multiple channels including Carriage Services' corporate careers page, LinkedIn job postings, and other reputable job boards to maximize your visibility for this role.
Connect on LinkedIn with current employees in Carriage Services' marketing or e-commerce divisions; use ice breakers like commenting on recent company digital campaigns or asking about their experience with Microsoft Dynamics 365 to start conversations.
Optimize your resume for ATS by incorporating keywords from the job description such as 'digital marketing,' 'Google Analytics,' 'marketing automation,' 'Microsoft Dynamics 365,' 'CMS,' and 'lead nurturing workflows' to ensure your resume passes initial screenings.
Use Jennie Johnson's Power Apply feature to automate tailoring your resume, applying across multiple platforms, and identifying LinkedIn connections to network with, letting you focus your energy on preparing for interviews and refining your skills.
Jennie Johnson works for you!
Here’s what we do to make sure you’re successful:
Targeted Resume Revamp:
We expertly craft your resume to navigate Applicant Tracking Systems (ATS) and showcase your qualifications, making you stand out as a top-tier candidate.
Job Description Dissection:
Unpack the job posting with expert analysis, ensuring your application hits every key requirement.
Bespoke Cover Letter:
Capture the attention of hiring managers with a personalized cover letter that highlights how your skills align perfectly with the job's needs.
Interview Mastery:
Prepare for interviews like a pro with likely questions, strategic answers, and insightful questions for you to ask, setting you apart as an informed candidate.
Direct Application Insights:
Receive tailored advice on the best places to apply, ensuring your applications are seen by the right employers.
Skills and Gaps Assessment:
Identify and close critical skills gaps to position yourself as the best-fit candidate for your ideal job.
Personalized Email Pitch:
Make a memorable first impression with an email template crafted to engage potential employers and initiate meaningful conversations.
In-depth Research Guide:
Leverage comprehensive research tools to gather effective insights on companies, industry trends, and role-specific challenges.
Detailed Company Analysis:
Gain in-depth understanding of your prospective employer, giving you the edge in applications and interviews.
Strategic Candidate Overview:
Understand your unique value and why companies would want to interview you, highlighting your background and positioning.