Business Development & Marketing Strategy Principal
CHICAGO, ILPosted 30+ days ago
Job summary
Job post source
This job is directly from Transparent Partners
Job overview
The Business Development & Marketing Strategy Principal role at Transparent Partners focuses on driving lead generation, strategic prospecting, and business growth by engaging senior marketing executives and aligning sales with marketing strategies.
Responsibilities and impact
The role involves identifying and engaging high-value marketing decision-makers, developing prospect lists, executing account-based marketing and demand generation strategies, representing the company at industry events with some travel, managing the sales pipeline, and staying informed on market trends to enhance outreach.
Experience and skills
Candidates should have 5-8 years of experience in sales and business development with expertise in lead generation, marketing technology, cold outreach, ABM strategies, and strong networking and organizational skills, with a preference for Chicago-based or willing to relocate.
Work environment and culture
Transparent Partners promotes an inclusive, equitable, and diverse environment fostering belonging, innovation, and creativity, with equal employment opportunity regardless of personal background.
Company information
Transparent Partners is an independent consultancy specializing in enhancing customer experiences through data, technology, and operational processes in marketing.
Job location and travel
The position is Chicago-based or candidates should be willing to relocate, with about 25% travel to industry events.
Application process
Applicants can contact careers@transparent.partners for questions; compensation is based on experience and qualifications within a specified range.
Unique job features
The role offers innovative engagement strategies, a blend of sales and marketing responsibilities, and involvement in cutting-edge marketing technologies like AI, adtech, and martech.
Company overview
Transparent Partners is a strategic marketing consultancy that specializes in helping organizations optimize their marketing and digital transformation efforts. They generate revenue by providing tailored solutions that integrate data-driven insights, technology, and creative strategies to enhance brand performance and customer engagement. Founded with the mission to bridge the gap between marketing strategy and execution, Transparent Partners has built a reputation for delivering measurable results and fostering long-term client relationships. Their expertise spans various industries, enabling them to offer customized services that align with each client's unique business objectives. Understanding their commitment to transparency and collaboration can be crucial for candidates seeking to join their innovative team.
How to land this job
Position your resume to highlight your experience in sales and business development, emphasizing lead generation, cold outreach, and account-based marketing (ABM) strategies relevant to Transparent Partners' focus on marketing and technology-driven solutions.
Emphasize your ability to engage senior marketing executives and your skills in data-driven targeting, strategic prospecting, and managing a sales pipeline, as these are key responsibilities in the job description.
Apply through multiple channels including Transparent Partners' corporate career site, LinkedIn, and relevant industry job boards to maximize your application visibility.
Connect with professionals in Transparent Partners' business development or marketing divisions on LinkedIn, using ice breakers such as commenting on recent company news, asking about their experience with ABM strategies, or expressing enthusiasm for their innovative outreach methods.
Optimize your resume for ATS by incorporating keywords from the job description like 'lead generation,' 'account-based marketing,' 'cold outreach,' 'sales pipeline management,' 'marketing technology,' and 'executive engagement' to ensure it passes initial automated screenings.
Utilize Jennie Johnson's Power Apply feature to automate and tailor your applications across multiple platforms, identify LinkedIn connections for networking, and optimize your resume for ATS, allowing you to focus more effectively on preparing for interviews and networking.
Jennie Johnson works for you!
Here’s what we do to make sure you’re successful:
Targeted Resume Revamp:
We expertly craft your resume to navigate Applicant Tracking Systems (ATS) and showcase your qualifications, making you stand out as a top-tier candidate.
Job Description Dissection:
Unpack the job posting with expert analysis, ensuring your application hits every key requirement.
Bespoke Cover Letter:
Capture the attention of hiring managers with a personalized cover letter that highlights how your skills align perfectly with the job's needs.
Interview Mastery:
Prepare for interviews like a pro with likely questions, strategic answers, and insightful questions for you to ask, setting you apart as an informed candidate.
Direct Application Insights:
Receive tailored advice on the best places to apply, ensuring your applications are seen by the right employers.
Skills and Gaps Assessment:
Identify and close critical skills gaps to position yourself as the best-fit candidate for your ideal job.
Personalized Email Pitch:
Make a memorable first impression with an email template crafted to engage potential employers and initiate meaningful conversations.
In-depth Research Guide:
Leverage comprehensive research tools to gather effective insights on companies, industry trends, and role-specific challenges.
Detailed Company Analysis:
Gain in-depth understanding of your prospective employer, giving you the edge in applications and interviews.
Strategic Candidate Overview:
Understand your unique value and why companies would want to interview you, highlighting your background and positioning.