Job summary
Job post source
This job is from a recruiting firm hiring for a separate company as indicated by the phrase 'Our client' and lack of direct company branding in the description.
Job overview
The Growth Marketing Manager role focuses on driving customer acquisition and engagement for a D2C personal care company through digital marketing strategies and campaign optimization.
Responsibilities and impact
The role involves managing full-funnel marketing, optimizing digital campaigns across multiple channels, enhancing performance with analytics, testing frameworks, and developing strategic partnerships to expand affiliate programs and guide budget decisions.
Experience and skills
Candidates must have proven D2C growth experience, manage large media budgets over $20 million, demonstrate leadership in team building, possess deep knowledge of paid social media platforms, and excel in cross-department collaboration and strategic thinking.
Company information
The company is an innovative D2C personal care brand combining scientific expertise with effective formulations.
Job location and travel
Southern California based applicants are preferred, indicating a likely location preference or requirement.
Unique job features
The position offers the opportunity to lead high-impact digital marketing campaigns with a strategic and data-driven approach across diverse advertising platforms.
Company overview
GSI, or General Systems Inc., is a leading technology solutions provider specializing in innovative software and hardware products for various industries, including healthcare, finance, and manufacturing. The company generates revenue through the sale of proprietary software licenses, hardware products, and comprehensive service packages, including maintenance and support. Founded in 1985, GSI has a rich history of pioneering advancements in technology, such as the development of early enterprise resource planning (ERP) systems. Their commitment to research and development has positioned them as a key player in the tech industry.
How to land this job
Tailor your resume to emphasize your expertise in D2C growth marketing, highlighting successes in driving acquisition and managing full-funnel campaigns as described in the job posting at GSI.
Focus on showcasing your skills in optimizing digital campaigns across Paid Social, Search, Display, Affiliate, and Streaming platforms, including your experience with testing frameworks and analytics to boost performance.
Apply through multiple channels such as GSI's corporate website and LinkedIn to maximize your application visibility and ensure your resume reaches the right hiring managers.
Connect with current employees in GSI's marketing or growth divisions on LinkedIn; initiate conversations by referencing recent company campaigns or asking about the team culture and growth strategies.
Optimize your resume for ATS by incorporating keywords like 'D2C growth marketing,' 'budget management,' 'paid social media,' 'affiliate program,' and 'strategic partnership development' to pass automated screenings effectively.
Utilize Jennie Johnson's Power Apply feature to automate tailored applications, identify relevant job portals, and discover LinkedIn connections, freeing you to focus on preparing for interviews and networking.
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