Job summary
Job post source
This job is directly from KFC
Job overview
The Associate Manager, Public Relations at KFC leads earned media efforts to enhance brand relevance, reputation, and reach through strategic storytelling and communications.
Responsibilities and impact
The role involves developing PR strategies, managing agency partnerships, serving as a media spokesperson, handling crisis communications, overseeing community relations and CSR programs, managing project timelines and budgets, and tracking campaign performance.
Experience and skills
Requires a BA/BS in Public Relations, Journalism, Communications or related field, with at least 7 years of PR experience including media relations, community relations, CSR initiatives, and preferably QSR or franchised organization experience; strong communication skills and media relationships are essential.
Work environment and culture
KFC promotes a unique culture valuing innovation, diversity, employee success, and fun, encouraging employees to be their best selves and contribute ideas.
Company information
KFC, a division of Yum! Brands, is the world's most popular chicken restaurant chain with a 60-year history, part of Yum! Brands which operates over 45,000 restaurants globally and is recognized for leadership and gender equality.
Job location and travel
Based in Louisville, Kentucky, with no specific remote or travel details provided.
Unique job features
The role offers the opportunity to lead integrated earned media strategies and crisis management for a globally recognized brand with a strong commitment to social impact and innovation.
Company overview
KFC, also known as Kentucky Fried Chicken, is a global fast-food restaurant chain specializing in fried chicken. Founded by Colonel Harland Sanders in 1952, the company has grown to become one of the largest and most recognizable fast-food brands worldwide. KFC generates revenue through its extensive menu offerings, including chicken sandwiches, wraps, sides, and beverages, as well as through franchise operations. The brand is known for its secret blend of 11 herbs and spices, which has remained a closely guarded secret and a key differentiator in the fast-food industry.
How to land this job
Tailor your resume to emphasize your expertise in earned media strategy, PR agency management, crisis communications, and community relations as outlined in the KFC Associate Manager, Public Relations job description.
Highlight your experience in leading integrated earned media campaigns, managing media relationships, and serving as a spokesperson or media trainer to align with KFC's needs for media and reputation management.
Apply through multiple platforms including KFC's corporate careers page, LinkedIn, and other job boards to maximize your application visibility for this role.
Connect with current KFC PR or communications team members on LinkedIn; use ice breakers like commenting on recent KFC campaigns, asking about their experience working on CSR initiatives, or inquiring how the team navigates crisis communications.
Optimize your resume for ATS by incorporating keywords from the job description such as 'earned media strategy,' 'crisis communications,' 'community relations,' 'media spokesperson,' and 'CSR initiatives' to ensure it passes automated screenings.
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