Job summary
Job post source
This job is directly from Cracker Barrel
Job overview
The Market Research Manager - Qualitative Insights at Cracker Barrel leads qualitative market research to deepen understanding of customers and drive business decisions.
Responsibilities and impact
The role involves designing and executing qualitative research studies, moderating sessions, analyzing data, synthesizing insights into reports, and collaborating with cross-functional teams to influence decisions.
Compensation and benefits
The position offers a competitive annual salary with bonus opportunities, medical, dental, vision benefits from day one, life insurance, disability coverage, paid vacation, 401k with company match, employee stock purchase program, tuition reimbursement, and a 35% discount on Cracker Barrel products.
Experience and skills
Candidates need a bachelor's degree in Market Research, Marketing, or Social Sciences, 5+ years of market research experience with at least 2 years in qualitative research, experience moderating focus groups, proficiency in Microsoft Excel and PowerPoint, and strong storytelling and analytical skills; MBA or MMR and industry experience in hospitality or retail are preferred.
Career development
Cracker Barrel provides growth and development opportunities including business resource groups, tuition reimbursement, and professional development programs.
Work environment and culture
The company culture emphasizes care, belonging, and a warm, home-like environment with a focus on team support and continuous learning.
Company information
Cracker Barrel is a longstanding hospitality company with over 50 years of history, operating hundreds of stores nationwide and employing over 70,000 team members.
Unique job features
The job features hands-on qualitative research including in-store intercepts, online and in-person focus groups, and trend curation, with an emphasis on actionable insights and cross-functional impact.
Company overview
Cracker Barrel Old Country Store, Inc. is an American chain of combined restaurant and gift stores with a Southern country theme. Founded in 1969 by Dan Evins in Lebanon, Tennessee, the company generates revenue through its homestyle Southern cuisine and unique retail offerings, including nostalgic gifts and country-themed merchandise. Cracker Barrel has expanded to over 660 locations across the United States, emphasizing a consistent brand experience that blends dining and shopping. The company is known for its commitment to Southern hospitality and has a strong focus on maintaining its rustic, homey atmosphere.
How to land this job
Tailor your resume to highlight your expertise in qualitative market research, focusing on skills such as study design, moderating focus groups, and translating unstructured data into actionable business insights relevant to Cracker Barrel's customer-centric approach.
Emphasize experience with qualitative research tools, online interview platforms, and your ability to collaborate cross-functionally to support brand, menu innovation, and guest experience initiatives as outlined in the job description.
Apply through multiple channels including Cracker Barrel's corporate careers page, LinkedIn, and other job boards to maximize your application visibility for the Market Research Manager role.
Connect with current employees in the Business & Consumer Insights division at Cracker Barrel on LinkedIn; start conversations with ice breakers like commenting on recent Cracker Barrel initiatives or asking about their experience with qualitative research projects at the company.
Optimize your resume for ATS by incorporating keywords such as 'qualitative research,' 'focus groups,' 'consumer insights,' 'data analysis,' and 'stakeholder collaboration' to ensure it passes automated screenings effectively.
Consider using Jennie Johnson's Power Apply feature to automate applying across multiple platforms, tailor your resume to the job description, and identify LinkedIn contacts to network with, saving you time and increasing your chances of landing the job.
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