Job summary
Job post source
This job is directly from Carters Inc.
Job overview
The Marketing Data Analyst at Carters Inc. delivers analytical insights to drive data-driven marketing strategies, focusing on performance measurement and customer behavior analysis.
Responsibilities and impact
The role involves developing performance reports, synthesizing data trends, supporting test design and measurement, optimizing business performance, and maintaining efficient dataflows to inform marketing decisions.
Experience and skills
Requires 2+ years in an analytical role with experience in SQL, Tableau, Excel, PowerPoint, Adobe Analytics, Google Analytics, and CDP tools; marketing or retail analytics experience is essential; STEM degree or equivalent preferred along with strong communication and critical thinking skills.
Career development
Carters offers career development through programs like Carter’s University, Toastmasters, and mentorship to enhance professional growth.
Work environment and culture
The company values inclusion, innovation, collaboration, customer focus, growth, and encourages challenging the status quo in a supportive environment.
Company information
Carters Inc. is the largest North American apparel retailer for babies and young children, owning brands like Carter’s, OshKosh B’gosh, Skip*Hop, and Little Planet, with a focus on meaningful work and core values.
Unique job features
The role uniquely integrates marketing analytics with omni-channel customer insights and personalization efforts, emphasizing data accuracy and cross-functional collaboration.
Company overview
Carter's Inc. is a leading American designer and marketer of children's apparel, known for its Carter's and OshKosh B'gosh brands. The company generates revenue through the sale of clothing, accessories, and related products for babies and young children via retail stores, e-commerce, and wholesale channels. Founded in 1865, Carter's has a rich history of innovation in children's wear, including pioneering the use of snaps on baby clothing. The company is recognized for its commitment to quality, safety, and value, making it a trusted name among parents.
How to land this job
Position your resume to showcase your proficiency in SQL querying, Tableau dashboard construction, and cross-functional communication with marketing and retail teams, as these are key responsibilities at Carters Inc.
Highlight experience in marketing and customer analytics, performance measurement, test design, and process improvement, emphasizing your ability to deliver actionable insights and optimize marketing efforts.
Apply through multiple platforms including Carters Inc.'s corporate careers page, LinkedIn, and other job boards to maximize your application visibility for the Marketing Data Analyst role.
Connect with current employees in the marketing analytics or data teams at Carters Inc. on LinkedIn; use ice breakers such as commenting on recent marketing campaigns by Carters or asking about how data analytics drives their marketing strategy to initiate conversations.
Optimize your resume for ATS by incorporating keywords from the job description like 'SQL,' 'Tableau,' 'marketing analytics,' 'customer behavior,' 'test design,' and 'performance measurement' to ensure your resume passes automated screenings.
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